Obtaining a •PhD in Mass Communication in 2005- Department of Mass Communication - Faculty of Arts - Zagazig University. Obtaining the degree of Associate Professor - from the Scientific Committee for the Promotion of Faculty Members - Faculty of Mass Communication, Cairo University - Supreme Council of Universities - Arab Republic of Egypt. Assistant Professor at the College of Mass Communication at Ajman University since 2011, specializing in radio and television to date. Obtaining 45 training courses in various Providing more than 25 training courses in various fields such as presentation and presentation skills - the art of making TV reports and more. Certified trainer, holder of a golden training and development license from the Canadian Global Center for Consultation and Training "PCT Certified Professional Trainer Program 2015". Published 21 scientific papers in media and communication sciences in prestigious, specialized and refereed scientific journals. Member of many periodicals and scientific journals. Presidency and membership of many Committees at the College of Information at Ajman University.
Abstract: The problem of this research is crystallized in testing the hypothesis of the relationship between the type of topic presented within the posts and tweets of the two accounts of the Ministry of Health on Facebook and Twitter, and the paths of users’ interaction with their content, during the third wave of the Corona pandemic “from April 1, 2021 – May 31, 2021”, at the level of the procedural interaction path ( By commenting, sharing or emoting), and the objective interaction path (by criticism, complaint, endorsement or inquiry). The research relied on the survey method at its level related to surveying the message that was identified in the content of the two accounts of the Ministry of Health on Facebook and Twitter and users' comments on it, and their interactions with it, in addition to the comparative approach with the aim of horizontal comparison between the attributes of content on Facebook and Twitter and the patterns of users' interaction with it, and the research used the content analysis tool to explore The content of the posts, tweets, and the content of comments thereon. The research concluded that the content presented on the Ministry's account on Facebook and the patterns of users' interaction with it reflect a "public nature", in contrast to the "elitist nature" that dominated the content of its Twitter account, as well as patterns of interaction with it, and the awareness content dominated the posts and tweets of the two accounts of the Ministry. On Facebook and Twitter, it was followed by content related to the vaccine and vaccination, and then the content of Corona numbers. Qesbook account users have started to interact more with content at the level of commenting, sharing, and emoji, compared to Twitter users. At the subject level, the interaction paths of Facebook and Twitter users with content varied between complaint, criticism, support and inquiry. The complaints of Facebook users focused on the lack of a vaccine, and the interaction focused on support in calling for the demise of Egypt and the world, and at the level of interaction with criticism, Facebook users were more inclined to question the numbers that come out of the ministry, accusing it of lack of transparency. Keywords: social networking sites, interactive, official accounts, Ministry of Health, Covid 19.
Abstract This study aims to describe and analyze the paths of social media website users’ interaction with the content of government accounts during the COVID-19 pandemic. The objectives of the study are to describe the roles of government accounts as a tool to support the concept of health communication among users of social media websites and analyze the targeted and untargeted roles that have emerged in this context, describe the roles of government accounts as a tool of government communication and analyze how government institutions employed them during the COVID-19 pandemic, and describe the roles of social media websites as a tool to address the problems and challenges created by the social spacing procedures and solutions provided by these websites to deal with these challenges. This study surveys a sample of previous studies conducted on the roles of government accounts on social media websites during the COVID-19 pandemic. The tools of this study are both analytical and comparative as they analyze and compare the results of previous studies on the interaction paths of internet users. The results indicate that social media websites have been considered a pivotal tool for building a renewable and interactive system. This coincides with developments in the communication environment in which the individual is present within the social pattern, and its depth of impact has been demonstrated, particularly after the repercussions of the spread of the COVID-19 pandemic. Keywords: COVID-19, government accounts, interaction paths, social media websites
Abstract: This paper investigates the images use in Sudani Telecom Company’s (STC) advertisements and the degree to which it increases the public’s knowledge about the company. The study was performed among a sample (191 persons) of the company’s users in Khartoum City and the descriptive-analytical method was employed. Results revealed that there are statistically significant differences in the perceived degree to which the company’s use of an image in SNSs advertisements increases the public’s knowledge about and interest in the company and its services. It is recommended that National Telecommunication Corporation (NTC) certainly updates its laws. It is also necessary for the company (STC) to employ advertising messages on SNSs, with a special focus on increasing content effectiveness. Furthermore, the company should be more open to the public and consider its demographic characteristics. The advertising image should be considered since it can inform the public and influence its purchase decisions and tendencies. Keywords: Digital Image; Modern Media; Purchase Decision; Customers; Digital Marketing; Communication; Purchase.
Abstract This study was prepared to identify the relationship of Twitter trends with the frameworks of tackling and presenting the issue of "the conflict in Libya" in Twitter trending. In this context this research has focused on the impact of the hashtag #We all _ the army, and the hashtag #Against _ Erdogan_ interference in the same manner of the topics which were tackled in the talk shows on Egyptian TV channels, specifically, the “Alhikaya” talk show by the journalist Amr Adib and the “Ala Mas’oliyati” talk show by the journalist Ahmed Musa, and the analysis included from 15 November 2019 to 31 January 2019. The research relied on the survey method and the comparative approach as an auxiliary approach, using the content analysis tool in its two parts, quantitative and qualitative, and the study found several results, the most important of which are: The’Alhikaya’ program was characterized by a higher degree of quantitative interest in addressing the issue of "the conflict in Libya", while the "ala Mas’oliyati" program was different on the qualitative level, highlighting this issue within the first topics of it. The framework of "Egypt's insistence on protecting its national security" is a series of new frameworks in both programs. Finally, the analysis demonstrated the imposition of a relationship between the rates of martyrdom of the hashtag #All of us - the army and the employment of the "military conflict" framework in handling and presenting the events of the conflict in Libya. Keywords: conflict in Libya. Twitter Trends. Talk Show Programs. private channels.
Abstract: A descriptive study aims to monitor the angles and frameworks of religious handling of precautionary measures related to the Corona pandemic on the account of Dar Al-Ifta on Facebook, describing the trend of users’ comments on this content, and analyzing the relationship between the angles and frameworks of dealing with Dar Al-Ifta’s content of precautionary measures to organize worship and the users’ direction towards it. The research relies on the content analysis tool to explore the angles and frameworks of content handling of the precautionary measures for Covid-19, and the users' attitudes towards these measures, as they appear in their comments. The “fatwa” represented the main angle for dealing with the Corona crisis at the expense of Dar Al-Ifta, and the role of the fatwa in this context was to provide explanations and religious justifications for the measures taken by other official religious institutions and the controls they set on opening, visiting and praying in mosques, and this means that the Fatwa led during waves The COVID-19 pandemic plays an integral role as part of the state-driven public religious establishment. The fatwas of Dar Al-Iftaa also focused to a greater extent on providing religious cover for the precautionary measures and controls established by the Ministry of Endowments to perform prayers in mosques and emphasizing that the jurisprudence of calamities permits the adoption of these measures. In which she emphasized the need for everyone to comply with the measures taken by the government, which confirms that the explanatory and justifying functions represented the two main functions of the Dar Al-Ifta account on Facebook. and awareness.
Abstract The study aimed to test the hypothesis of the relationship between the rates of interest of media education courses in the component of "critical thinking" (at the two levels: knowledge and skill) and the rates of media students' benefit from mechanisms for verifying the credibility of news content on social media platforms, both internal evaluation mechanisms for methods of content delivery, based on An individual's cognitive experiences, or external validation mechanisms through critical comparisons of content. The study relied on the survey method, in addition to the comparative method. Using the questionnaire tool in the process of data collection, the study sample consisted of (150) students from media colleges in Arab universities using the available sample method. The results of the study showed that social media platforms are a basic information and knowledge resource for students of media faculties and departments, and this intensity of use is an important factor that prompted media faculties and departments to include critical thinking courses and media or digital education within the educational content system that they rely on in preparing and the development of a number of basic knowledge and concepts among students. The students seemed affected in their assessment of the types of information most likely to be falsified on communication platforms by their rates of use of these platforms, and it was proven that there are differences between students in evaluating the types of information most likely to lie according to the degree to which they benefit from different types of digital platforms. Evaluate visual information as the most likely information to lie. Students use a number of mechanisms to ensure the credibility of content on social media platforms, especially the comparison mechanism. Then comes the content writing language testing mechanism. It has been proven that the students’ resort to the linguistic verification mechanism of content credibility has a significant relationship to the degree of students’ comprehension of knowledge related to critical thinking, and that resorting to the “comparison” mechanism in verifying the credibility of the content is related to the degree of students’ comprehension of the elements of critical thinking. Key Words: Educational content - digital platforms - credibility - false news - verification of credibility - media students.
This study seeks to monitor and analyze the recent trends in Arab and foreign research on the role of satellite television channels in addressing the other, by examining the research interest fields and methodological aspects, through conducting a survey study regarding Arab and foreign published researches during the period from 2011 to 2019. The study presents completed summaries of the most prominent findings of the examined Arab and foreign researches, understanding the theoretical and practical trends in media research and identifying the used research methods and tools. The objectives of the study are determined in monitoring the studies that dealt with the recent trends in Arab and foreign research on satellite channels and addressing the other during the period from 2011-2019, determining the research issues and priorities which the examined studies concerned with, identifying the methodological and theoretical frameworks used in these studies, in addition to creating a vision for the future and setting research priorities to develop research and studies on the relationship between satellite channels and addressing the other. The study's methodological design depends on the secondary analysis method, with its qualitative approach. The total sample of the examined studies reached 62 studies, including 20 Arab studies and 42 foreign ones, are distributed across the three dominant categories of the research trends which determined in: First: studies on the problem of "resistance/ openness" in addressing the other through satellite channels. Second: studies on the problem of balance in the flow of news between the self and the other through satellite channels. Third: studies on the problem of shared images between the self and the other, and its role in activating or obstructing the dialogue through satellite channels. Keywords: recent trends - satellite channels roles - the other - Arab research development – second-level analysis
Abstract: This study aims at analyzing the relation between gender and response patterns of the transformation in the social media platforms of the ideas, thoughts and information inside the youth groups on the Facebook. This research is classified within the framework of descriptive research and depends on the survey and the comparative approaches as an auxiliary method. It uses a content analysis tool. The research sample is defined in two youth groups, whose content is analyzed on Facebook: the “Weird Life” group which is distinguished by diversity of its content, and the group of "good bullies" from October to December 2020. Among the most important results at the level of common linguistic features between males and females, the research revealed that the language of young people on communication sites represents a mixture between verbal expression and visual expression tools. It also found out that young men of both sexes tend to employ vocabulary that is Arabized about the English language in many of their posts on the social media, Some of them also use Latin letters and numbers in writing Arabic vocabulary. Moreover, young people in blogging and commenting tend to use vulgar vocabulary that does not take into account common values or traditions. As for the language used by the young females, it is characterized by a tendency to use linguistic texts that are not accompanied by pictures or videos. Their language clearly tends to employ the "Arabizi" method in writing Arabic vocabulary with Latin letters or numbers. As for male language on communication sites, it tends to mix between linguistic texts and static images. Key words: Digital communication, Linguistic Transformations, Impact, social gender, and young people/youths
Abstract: The study seeks to observe and analyze the role of the university professors in forming the youth awareness of the electronic extremism and terrorism dangers ; their real and virtual tools they depend, their mechanism of persuasion they rely on to form the youth`s cognitive awareness of these dangers. The study is classified in descriptive studies use survey and comparative approach; depend on the questionnaire tool applied on 100 sample of university professors from different faculties. The study concluded a set of results; the most important ones: the recruitment of the university professors to the network sites as an awareness tool of the extremism and terrorism dangers is still limited and the largest percentage of them realize the great role of the social media in spreading extremism and terrorism; the international groups such as “ISIS “and “Al Quaada “are the most users and recruiters of these sites. One of the most dominant dangers is recruiting the less conscious students in the Lone Wolves Operations due to the weak religious culture and uneducated youth`s mind on criticizing and analyzing . The professors see reliance on rational dialogue to convince students of the electronic terrorism dangers; the great necessity of adding the method of “the critical thinking “to the package of courses related to the university requirements. The results showed the existence of statistically significant differences between the university professors degree of interest towards discuss the radical thoughts among students via social media according to the scientific specialization; the more the professors belonged to the disciplines of social, human-science and languages, the more it supports their orientation towards discussion. Finally, the study proved the statistically significant relationship existence between the rates of professors use social media networks and the type of strategies used to convince students of the electronic terrorism dangers. Keywords: University Professors, Role, the University Youth, Extremism dangers, terrorism, Virtual network
Abstract This study aimed to identify the role of Arab academies in educating students about the dangers of psychological influences of social media, and how the paths of relationship are formed between the degree of awareness of Arab academies of the functions of digital education and its roles in raising a critical mind among college students. The survey method was used in both descriptive and interpretative aspects, and it uses the questionnaire as a data collection tool. The study concluded that the most prominent indications of the awareness of faculty members about the concept of digital education and its functions are reflected in their assertion that the behavioral and moral sides are among the most prominent elements that constitute this concept, and that the educational dimension works next to the educational dimension in defining the roles of faculty members in digital education for students. In addition, female faculty members see that university students are keen on exposure to all types of content (negative, positive and balanced) available on communication sites with close averages, without weighing one type sharply over another. And that the most prominent effects of high exposure rates on communication sites on the mental health of students are determined by isolation, and then by a decrease in the degree of satisfaction with reality. A high percentage of female faculty members specializing in social and human sciences was noted, which increased the influence of the specialty factor, as most of them have a cognitive awareness of theories of psychology and theories of psychological and mental development and cognitive development of adolescents and young adults, which increases their awareness of the psychological risks of exposure to social media. On the other hand, the statistical analysis did not prove the existence of an effect for both age and academic factors on the evaluation of faculty members of the effect of exposure to communication sites on academic achievement. Keywords: psychological effects, social media, job concepts, digital education, academies.
The main objective of this study was to analyse the relationship between the levels of the audience dependency on religious programmes and the positive or negative perspectives towards transmitted religious inquiries speech. This study belongs to the descriptive studies that used the survey method and the comparative approach. The sample consisted of 200 TV religious programme audience from Egypt. The process used for sampling is the Snowball Sample, using the electronic questionnaire tool in 1st of September 2018. The study results can be summaries in the following: The audience received the content transmitted by these programmes as speech is based on many pairs, the noticeable one is the pairs of “ Question and Answer” that represent the basic instrument for inquiry speech, for the purpose of responding to the dependency motivation of the audience was materialized in “ understanding and knowledge “ and determine the pairs of “solidarity and variation” and the ability of the speech to influence the recipient , the objective and informative cohesion strengthen the inquiry speech to compete the speech transmitted by other programmes. Concerning variation it increases the audience dependency on such programme as a source for religious information, while the pairs of “religious customs and personal affaires” determine the strength of the speech to satisfy the recipient’s knowledge needs . the most obvious inquiry speech impact is the pairs impact frame of “Knowledge and emotion “ , and there are two pairs factors interfere in increasing or decreasing the impact level on the recipient “ density of dependency/ performance quality within the speech“.
This work focuses on analyzing the Egyptian youths’ uses of social media with others from different societies and measuring its relation with a restructuring of the Egyptian cultural identity. Based on the definition of identity, this work claims that this type of communication leads to the birth of new values about the Egyptian self. It also discusses the strategies governing the communication relating to cultural identity through social media as Olson claims. This work depends on descriptive and interpretive surveys of a sample of social media users of Egyptian university youths. This is in order to enable the researcher to have definite useful data. The research depends on the electronic survey covering several main categories: the field and characteristic of the exchanged information through social media, the limits and impacts of the dialogue about the cultural identity and the values gained from the dialogue with others and their impacts on the cultural identity of the youths. The sample of informants is composed of 200 respondents of the Cairo University chosen by the availability method. The latter is one of the scientific methods of forming samples in the research community, which has no limited framework through which one can compose a sample. The sample is composed of 53% males and 47% females both from the age category of 18-35. The informants\informers are from different science and non-science majors and levels The work findings are: (1) Informants in exchanging information are • interested in useful general knowledge information • less interested in specialized information of high quality • Most interested in video clips. (2)Speaking the same language is the most important condition to participate in a dialogue on the social media (3) Youths mostly tend to choose locals to talk about the values governing the cultural identity (4)Youths tend mostly to talk to people of the same region about the above topic (5) The youths’ goals are to gain knowledge first followed by having an idea about culture, (6) The study proves that there is a correlation between the increasing use of social media and the tendency to use the social media impact with others of the same cultural values. (7)The study proves that there are indicative differences in the conditions of the participation in dialogue depending on the identity of the other participant (Egyptian or non-Egyptian)
Abstract: The study aims to identify the reality of scientific journals in the field of media, by studying the Attitudes carried by the academic elites towards the mechanisms, methods and methods of evaluation used in studies published in the scientific journals. This is done by: • Standing on the criteria for evaluating media research published in journals and periodicals with a strong influence factor, from the point of view of the academic elite. And to know the extent to which these scientific journals adhere to the ethics of scientific research. This study belongs to the descriptive studies using the survey method, and a sample of 150 specialists from the PhD holders in humanitarian studies from the UAE, Egypt and Sudan was conducted during the academic year 2017-2018. The study concluded that 70% of the research community believes that the quality of the studies published in the scientific journals is consistent with the societal reality and that 66.7% of the research community believes that the published studies are subject to scientific evaluation and analysis. 76% of the research community strongly agree, and agree that the complimentary nature of scientific publication is the common method in periodicals. The study confirmed the existence of a moderate intermediate relationship between the reality of the scientific publication of the media in the scientific journals and the commitment of scientific journals to the ethics of the profession and scientific research from the point of view of the academic elite. The study also confirmed the existence of a strong relationship between the adoption of the academic elite to publish in scientific journals with a strong impact factor and the subject of media research to the criteria of scientific evaluation and codified. The study recommended the need to review the policies of editing periodicals and scientific journals, and work to update in line with the foundations and standards of scientific world, with interest in the sites of patrols on the Internet, so that the patrol site independent and sophisticated processions. Keywords: Attitudes, Academic elites, University professor, scientific journals, Impact factor.
Abstract: This current study was attempted to identify the impact of the form and content of the dialogue program with ownership patterns in Arabic satellite channels. Also, to explain if there is variation in the pattern between the government and the private satellite channels. This study adopted the descriptive analytical approach using the content analysis tool for data collection and analysis, form a purposive sample of two dialogue programmes for three months (March-April- May 2016) that has been transmitted during evening period for the programme “Hope You Are Well" at Dubai Satellite Channel and the dialogue program "Green Apple at "Channel 1 MBC. The study results indicated that the average length of the new of five minutes and more in the Hope You Are Well program, gained the first rank. The data indicated that medical specialized guests gained the top position of a percentage equal to 75.58% than other guests’ specialization in this program. Concerning the methods of issue and topic treatment the Green Apple program at Channel 1 MBC gained the first rank for the short length news, channel concerns with the various health guidance and advice for the audience using various demonstrations, it was found that Green Apple programme gained the first rank, while Hope You Are Well programme presented at the basic topic in the episode in the form of a dialogue and treated once within the episode for more than ten minutes to know the recent and important medical situation in United Arab Emirates in addition to understand and being aware about advanced medical technologies, sector services, tourism treatments and leisure new medical services. Concerning pattern ownership and the important program issues, the results indicated that Hope You Are Well program achieved the first rank and gained a percentage of 89% against the Green Apple program which gained 53%. Concerning the kind of audiences participation, it was observed that “outside studio interviews” is the most nearest participatory methods in dialogic programs for the study sample, technical forms that have been used by dialogue programs the “dialogue “ achieved the first rank for editing form in Hope You Are Well program, and the “direct speech” in Green Apple program at the first rank.
This study seeks to expose the cultural, social and psychological effects of the social networks upon the University Gulf youth, and gratifications resulting from such use. The researcher used the questionnaire tool upon an arbitrary specific sample of 300 persons of the university Gulf students at both the universities of Ajman and Sharjah, United Arab Emirates: 138 male and186 female involved in Facebook, Instagram and Twitter. This study belongs to the explorative and descriptive studies that relied on the Media survey method. The study results showed that the most positive cultural implications of the social networking sites to identify other cultures and increase vocabulary. Feeling of happiness when communicating with old friends; sharing others’ occasions and concerns is one of the social and psychological impacts. However, The majority –of the above mentioned sample - said that these social networking sites allowed the facility of talks between the young people of both gender without the knowledge of the family, so it is considered as a negative consequence of these sites.The Satisfaction resulted from using networking sites to get information about all the events and issues in the community and help to spend leisure time.
Abstract: This study aims at displaying the effective extent of the educational role of the Mass Media in establishing, implanting and sustaining the community values of the Emirati youth and trying to surmount anything that could negatively affects its role in forming the positive value system that fulfills the present requirements and the future expectations .The study is descriptive exposing the survey program applied on a sample of 200 young Emirati individuals of both sex using the survey tools besides the scientific meeting and observation. The study ended with a group of results; its main prominent ones are as following: the TV is the most influential and effective Mass Media in establishing the Emeriti character and introducing the educational and society values. Secondly, the radio, then the internet. More than a half of the sample agreed that the Mass Media has an educational role in implanting the citizenship and loyalty values which outstands the culture phase of the Emeriti society. However, more than 30% of the sample approved the lack of communication between the educational system and the community. The family is one of the most effective factors either in acquiring the qualities of a citizen or preparing him/her culturally and socially. Secondly is the factor of the surrounding environment and society. However, the Mass Media came in the third place. The most important recommendation: The necessity of creating a communication between the educational and community systems and the members of the society to display the problems and challenges that obstructs the prevailing and sustaining of the educational values. This will be accomplished via increasing the Mass Media educational programs.
Abstract: This study aspires to achieve two main goals: the first is to research and determine the amount of attention that satellite television channels gave to the issue of the crisis of political division around the Egyptian constitution, and the second is to determine the trends of Egyptian satellite channels from that event, and the study takes its research sample from Egyptians residing in the United Arab Emirates at different social levels The study is divided into two main frameworks: a theoretical framework that presents basic information about satellite TV channels and their treatment of crises and exposure to the entrance to dependence on the media, and a basic idea of the methodological procedures followed in the study, and the second is an applied framework that presents the results of the survey and explanations of the questions under study. General results: The study reached a number of results, the most important of which are: - The relationship between the audience (the category of respondents) and the Egyptian satellite channels, we find that the highest percentage came to indicate that these satellite channels worked to increase the public’s keenness to follow the article on the constitution, and this indicates that the programs of these satellite channels have succeeded to a large extent in attracting the attention of the Egyptian recipient in Follow-up of the circulation of the constitution on the map of TV programs, meaning that they were programs that satisfied the needs of the public in this aspect. The conformity of the news came as the most important factor influencing the sample’s dependence on the Egyptian satellite channels during the discussion of the new Egyptian constitution, followed in the second order by the channel’s factor, which confirms the dependence on it as a source of the news with factors that vary according to the content and channel and other factors explained in the study. - With regard to the effects resulting from the accreditation: The “emotional impact” dealt with the articles of the Egyptian constitution that reflects the channel’s ability to follow events, at the forefront of the effects achieved from reliance on satellite channels, followed by the second emotional impact. The channel that does not provide details and an adequate explanation of the articles of the constitution loses a lot of its ability On attracting attention in the second order of the effects achieved. - The use of experts to explain and explain the events came in the first order. As for the balance in presenting the different points of view, it came in the second order and assigning facts and events to their sources, in the third order. An alternative came to use a simple, sound and clear language in formulating the dialogue in the fourth order. - The most positive aspect of the performance of the Egyptian satellite channels during their discussion of the Egyptian constitution was the in-depth treatment of events and issues, as it came in the first order, followed by hosting personalities who fit the issues they deal with. As for the keenness of these channels to participate in the programs, it came in third place. . The Keywords: Egyptians Abroad, Satellite Channels, UAE, Political Division, Egyptian Constitution.