Abstract Social networking sites have been among the most important media tools in relation to crisis management. This is especially for the Corona crisis, which made the world encounter unprecedented choices. Meanwhile, Instagram platform has been of significance. Therefore, the present study aimed to shed light on the artistic forms and templates by which awareness-raising contents are posted on Instagram. An attempt was also made to investigate health service contents as well as the various guidance contents. To this end, the descriptive analytical method was used and the content analysis method was adopted to analyze a sample of Dubai Health Authority (DHA) health contents on Instagram. Results revealed that the artistic forms used on Instagram include tweets, posters, texts, images, and short videos (92.16 percent). On the other hand, the traditional social media forms 4 such as drama, advertising and caricature programs as well as news were used on the platform only by 7.84 percent. Moreover, the percentages of posts were as follows: guidance procedures (17.33 percent), procedures for determining emergency centers (16.66 percent), risks of using COVID-19 medicines and drugs without permission from a specialized physician (25.12 percent), efficacy-raising for medical cadres (16.60), definition of the disease, warning about its risks and encouraging for vaccination (15.58), and awareness-raising on the dangers of disseminating false information and wrong practice which contribute to the spread of the disease (14.07 percent). Keywords: Crisis Management, social sites, program forms, protection, virus
Abstract Social networking sites have been among the most important media tools in relation to crisis management. This is especially for the Corona crisis, which made the world encounter unprecedented choices. Meanwhile, Instagram platform has been of significance. Therefore, the present study aimed to shed light on the artistic forms and templates by which awareness-raising contents are posted on Instagram. An attempt was also made to investigate health service contents as well as the various guidance contents. To this end, the descriptive analytical method was used and the content analysis method was adopted to analyze a sample of Dubai Health Authority (DHA) health contents on Instagram. Results revealed that the artistic forms used on Instagram include tweets, posters, texts, images, and short videos (92.16 percent). On the other hand, the traditional social media forms 4 such as drama, advertising and caricature programs as well as news were used on the platform only by 7.84 percent. Moreover, the percentages of posts were as follows: guidance procedures (17.33 percent), procedures for determining emergency centers (16.66 percent), risks of using COVID-19 medicines and drugs without permission from a specialized physician (25.12 percent), efficacy-raising for medical cadres (16.60), definition of the disease, warning about its risks and encouraging for vaccination (15.58), and awareness-raising on the dangers of disseminating false information and wrong practice which contribute to the spread of the disease (14.07 percent). Keywords: Crisis Management, social sites, program forms, protection, virus