This course addresses theoretic and practical issues and challengesthat illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations, and discusses many Ethical questions and dilemmas that inherent to the public relations professionalism, in order to equip the practitioners in that field with ethical mandates , morals and values to ensure that they operate ethically. Therefore, the topics in that course give the students the knowledge about ethical accountability in organizational settings, and distinguish the differences between ethical and legal public relations practices, as well as the necessary principles , skills and tools to enable them to make the right decisions when dealing with different stakeholders, and to practice the critical thinking in their profession.