This course introduces AI and machine learning (ML) concepts with a focus on business applications. Students will learn key ML techniques, including supervised and unsupervised learning, predictive modelling, and data-driven decision-making. The course integrates hands-on coding exercises in Python, tailored for students with no prior programming experience, alongside business-oriented AI/ML tools (e.g., Power BI, AutoML, KNIME). Students will gradually develop coding proficiency while applying AI/ML to solve real-world business challenges, emphasizing model interpretation, visualization, and strategic decision-making.