In BAL699, students are required to develop and execute a comprehensive research plan addressing a real-world problem within the field of business analytics. This course guides students through the process of formulating a research question, reviewing relevant literature, and designing a methodology that adheres to ethical standards. Students will collect primary or secondary data, as appropriate, under the supervision of their assigned academic supervisor, who provides ongoing feedback and support.

The analysis phase involves a critical examination of the data, integrating diverse stakeholder perspectives to enhance the depth of the discussion. Students are expected to present their findings in a graduate dissertation format, which includes a detailed discussion on the implications of their results for both theory and practice. The final document will showcase their ability to synthesize complex information and contribute meaningfully to the field of business analytics.