Business Research Method

Course Code
BUS 214
Course Title
Business Research Method
Course Description

This course provides an introduction to research methods in social sciences in general and business administration in particular. The primary aim of the course is to equip students with the essential research techniques they would use in advanced specialized courses such as marketing research, feasibility studies and project planning, and the graduation project. The course will cover a range of topics including, in particular, research designs, sampling theory, data collection tools, questionnaire development and program evaluation methodology. The course will also cover basic data analysis methods involving both exploratory and hypothesis testing statistical techniques.

Prerequisites
BUS 212
Credits
3
Course Type
Theory
Offered
Fall, Spring