MBA 672 Interactive Media Management: Engagement and Analytics:

For businesses of all sizes, social media marketing is a powerful tool for reaching out to potential customers. This course provides a thorough overview of how businesses can achieve their marketing and branding objectives by leveraging the power of various social media networks. Students will become acquainted with the major social media zones as well as the channels, modes, and vehicles for social media participation. Consumer behavior will be examined to determine the motivations for participating in social media activities. This course will cover how to plan and develop actionable social media strategies using various platforms and tools, as well as how to optimize results using analytical knowledge.

MBA 674 AI Applications in Digital Marketing Analytics

This course covers the core concepts and applications of digital marketing analytics and artificial intelligence (AI), equipping students with the skills to leverage data and technology in modern marketing strategies. Topics include the evolution of digital analytics, big data, text and web analytics, marketing automation, social network analysis, and mobile commerce. Students will explore AI-driven tools such as chatbots and personalization technologies, along with data-driven techniques for advertising, CRM, and SEO analytics. Through case studies, hands-on projects, and industry-relevant tools, students will learn to analyze data, optimize campaigns, and implement AI solutions to drive marketing performance in an increasingly digital and connected world.