Business Research Methods

Course Code
MGT 312
Course Title
Business Research Methods
Course Description

This course provides an introduction to research methods in social sciences in general and business administration in particular. The primary aim of the course is to equip students with the essential research techniques they would use in advanced specialized courses such as marketing research, feasibility studies and project planning, and the graduation project. The course will cover a range of topics including, in particular, research designs, sampling theory, data collection tools, questionnaire development and program evaluation methodology. The course will also cover basic data analysis methods involving both exploratory and hypothesis testing statistical techniques.

Prerequisites
STA 231, MGT 200
Credits
3
Course Type
Theory
Offered
Fall, Spring