This course is designed to provide an understanding of critical business skills of strategic planning and it provides an opportunity to apply these skills to real business situations in the UAE/GCC environments. Strategic management provides the learners with an understanding of the role and responsibilities of top managers in the organization. Moreover, it enables students to integrate knowledge, skills, and concepts acquired in most of the business courses with the managerial decision-making responsibilities of managers.  

The focuses on all aspects of strategic management process, including company mission, vision, objectives, strategy analysis, formulation, implementation and assessment. The course aims at helping students to develop a thorough understanding of strategy formulation and evaluation with special attention to capabilities and competencies of firms in the UAE/GCC business environments.