Principles of Marketing

Course Code
MKT 200
Course Title
Principles of Marketing
Course Description

This introductory course sheds light on the basic concepts of marketing, its varied definitions, origins and evolution through time. It also covers the main components of the marketing program (product, price, place and promotion) on which any attempts to plan marketing efforts rest.

Prerequisites
ECO 200
Credits
3
Course Type
Theory
Offered
Fall, Spring, Summer