This course integrates applied marketing practice with immersive, practice-based apprenticeships delivered in collaboration with industry partners to prepare graduates for professional roles. Students address real organizational marketing challenges and apply practical marketing, problem-solving, and stakeholder management skills in professional settings. Through workplace-based learning, students critically evaluate and improve organizational marketing practices, including marketing performance management and the application of artificial intelligence in marketing, thereby developing the competencies and confidence necessary for effective engagement in contemporary marketing positions. The students are required to submit a final report in a specific format detailing their learning in the organization, in addition to appraising their academic mentor of the weekly progress.