This course integrates applied research with industry-aligned digital marketing practice. Students select a reputable organization and address a specific real-world business challenge by designing, implementing, and evaluating comprehensive digital marketing solutions. Through data-informed, evidence-based strategies, supported by self-paced training and professional certification, students assess marketing effectiveness and enhance business performance. An academic advisor provides guidance at various stages of the research project. Students are required to submit a final report of their research and present their findings.