This course takes the form of a dissertation carried out by graduating students in partial fulfillment of BSc in Marketing program.  Students choose an appropriate research project, justify it, work out the research methodology, and analyze, synthesize and evaluate information, then communicate significant knowledge and understanding.  The proposed research should be related to the program.  An academic advisor is assigned to advice the student at various stages of the research project.  This course culminates in the preparation of a dissertation by each student.  This course is an integral part of the curriculum, designed to train students to undertake independent scientific research and bridge the gap between theory and practice in marketing.