Dr Cao is Associate Professor of Data Analytics at Ajman University. Before that, he was Principal Lecturer at the University of Bedfordshire; and prior to that, he was Lecturer and MBA Course Director at Ulster University in the UK. Before that, he was Associate Professor in Management and Associate Dean (teaching) at the Management School, Northwestern Polytechnical University in China. He has supervised seven PhD and more than 60 MSc/MBA students to completion. He has been an external examiner for MBA at Ulster University, and internal/external examiner for five PhD dissertations. He has published in, and acted as a referee for, internationally recognised journals (A* & A in ABDC and Q1 in Scopus). He has also consulted for a number of SMEs in the UK on digital analytics issues.