• Mobin Fatma Siddiqui

• Assistant Professor
• Ext: --

Mobin Fatma is a marketing academic and researcher whose work focuses on marketing, consumer behavior, services marketing, ethical marketing, CSR, branding, retailing, and emerging technologies in marketing. Her research has been published in several reputed international journals, including the International Journal of Hospitality Management, Marketing Intelligence & Planning, Journal of Brand Management, and Journal of Retailing and Consumer Services. Her publications have appeared in A and A-category journals*, reflecting the quality and scholarly impact of her research. She has been recognized among the world’s top 2% of scientists/researchers in the Stanford/Elsevier list in 2025.