Muhammad Qutubuddin Siddiqui

Muhammad Qutubuddin Siddiqui

Lecturer,Head of Marketing Department
Ext: 6511

MBA Marketing/Finance/MSc Genetics Industrial: Approx. 18 years of corp. experience in different capacities ranging from SPO,Glaxo PK to Marketing Manger Ohio USA. Also as Product Manager in best hospital in Asia in service industry, to Managing my own small business in Pakistan in education industry.Academic: Industry Experience has equipped me to part my vast experience in the academic field which started with CUNY, New York, as Adjunct lecturer and then in 2001 in Pakistan at PAF Unv, and various other institutions in Karachi, till 2005 as adjunct faculty covering Mktg and Mngt areas . Adopted academic field as full time faculty in 2005 till today as Head of Mktg AU. In this field also I use creativity and innovative teaching techniques to motivate students and share my experiences.

Education
  • MBA, Marketing and Finance , University of Central Oklahoma, USA . 1989
  • MSc. Genetics, Karachi University, Pakistan, 1985
Experience
  • Head of Department, Marketing, College of Business, Ajman University, UAE. Seven years.
  • Lecturer, Troy University, Sharjah Campus, UAE Six years
  • Lecturer, and (2011 - Present ) Head of Department (Marketing), Ajman University, UAE , Nine years
  • Assistant Professor (Troy USA certified faculty) (WES approved) Troy University, ITS, Sharjah Campus, UAE. 4.5 years
  • Adjunct Lecturer, Ajman University of Science and Technology. Ajman UAE , One year
  • Adjunct Lecturer. Marketing, Szabist, Dubai, Four years
  • Adjunct Lecturer. PAF – Karachi Institute of Economics and Technology, Korangi Creek and City Campus, Karachi, Pakistan, 5 years
  • Adjunct Lecturer. Bahria University, Karachi Campus, Pakistan, 5 years
  • Adjunct Lecturer. (Executive program) Preston University. Karachi Campus, Pakistan,
  • Adjunct Lecturer, (Anatomy and Physiology). Hunter College, City University of New York, N.Y. USA, One semester
  • CEO, Managing Partner, The Formation NSL School, Karachi. Pakistan, 5 years
  • Business Associates. First Floor, Flooring company, Pakistan, 6 years
  • Chief Executive Officer, International Marketing and Management consultant. 4 years
  • Product Manager (Lithotripsy) and Marketing Research Coordinator. The Aga Khan University Hospital, Karachi. Pakistan Two years
  • Product Manager (Executive Clinic) And Marketing Services Coordinator. The Aga Khan University Hospital, Karachi. Pakistan , One year
  • Marketing Manager. Bio – Medical Laboratories, Ohio, USA. Two years
  • Sales Promotion Officer. Glaxo Laboratories (Pakistan.) Ltd. Two years
Teaching Area
  • Lecturer
Research
  • None
Publications
  • “Exploring the Cold Supply Chain Practices, Enablers, Inhibitors and Consumers Perceived Effectiveness: A Study of Selected Food Stuff Retailers in UAE (Ref: 2018-A-BN-01)”. Ajman University Internal grant project 2018 -19.
  • , “Investigating Structural Relationship among Advertising Value, Attitude towards SMS Advertising, Brand Trust, and Purchase Intention” has been accepted at the Asian Management Research and Case Conference 2019. held at UAEU in March 24th -26th 2019
  • “From brand experience to brand loyalty: Exploring the impact of customer satisfaction and brand trust, working paper accept for The 14th Global conference, Berlin Germany. 8th – 10th May 2019.
  • M. Q. Siddiqui, K. Kabeer, E. Karim and M. Zubair (2012) A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry. Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 5, pages 40-47. http://ideas.repec.org/a/ksb/journl/v5y2012p40-47.html
  • A. Nasar, S. K. Hussani, E. Karim and M. Q. Siddiqui (2012), Analysis of Influential Factors on Consumer Buying Behavior of Youngster towards Branded Products: Evidence from Karachi. KASBIT Business Journal, 5:56-61. http://ideas.repec.org/a/ksb/journl/v5y2012p56-61.html
Conference Presentation
  • , “Investigating Structural Relationship among Advertising Value, Attitude towards SMS Advertising, Brand Trust, and Purchase Intention” has been accepted at the Asian Management Research and Case Conference 2019. held at UAEU in March 24th -26th 2019
Memberships, Awards and Honors
  • Best Instructor Award in College of Business Administration, Ajman University 2017-2018.
  • Digital marketing Diploma (2018)
  • Blackboard certification, (online teaching)Troy University
  • Dean’s honors roll for five consecutive semesters during MBA program.