Course Description
This course provides a comprehensive exploration of web and social media analytics, covering essential methodologies such as web scraping, Natural Language Processing (NLP), sentiment analysis, and network analysis. Students will gain hands-on experience with industry-standard tools and techniques to extract, analyze, and interpret large-scale social media and web data. By the end of the course, students will be able to transform unstructured digital data into actionable business strategies, enhancing their analytical capabilities and decision-making skills in a data-driven world.