Course Description
This course explores the role of business analytics and artificial intelligence (AI) in driving digital transformation across industries. It examines how organizations leverage data, AI, and emerging technologies to enhance decision-making, optimize operations, and create new business models. Students will gain practical insights into digital transformation strategies, AI-driven automation, and data analytics tools that enable business innovation. Through case studies and hands-on applications, students will learn to assess digital maturity, implement AI-driven business solutions, and navigate challenges related to digital disruption, ethics, and governance.