Course Description
For businesses of all sizes, social media marketing is a powerful tool for reaching out to potential customers. This course provides a thorough overview of how businesses can achieve their marketing and branding objectives by leveraging the power of various social media networks. Students will become acquainted with the major social media zones as well as the channels, modes, and vehicles for social media participation. Consumer behaviour will be examined to determine the motivations for participating in social media activities. This course will cover how to plan and develop actionable social media strategies using various platforms and tools, as well as how to optimize results using analytical knowledge.