Course Description
This course explores the psychological influences and cognitive biases that affect financial decision-making, bridging the gap between traditional finance theories and real-world investor behavior. Students will examine key topics such as heuristics, prospect theory, overconfidence, herd behavior, market anomalies, and neurofinance, supplemented with case studies and real-world applications. The course will be delivered through interactive lectures, discussions, simulations, and practical exercises to enhance critical thinking. By the end, students will understand how irrational behaviors shape markets, learn to identify biases in financial decisions, and apply behavioral insights to improve investment strategies, risk management, and client advising. This knowledge will equip them with a competitive edge in careers like asset management, financial planning, and behavioral consulting, where understanding human behavior is crucial.