E-Marketing

Course Code
MKT314
Course Title
E-Marketing
Course Description
The course introduces students to the Internet and Internet marketing, in a sense enabling them to use the Internet to market goods and services worldwide. Towards this end students will learn how to create and publish web pages, develop Web marketing skills, promote and sell products over the World Wide Web.
Prerequisites
MKT200 Principles of Marketing
Credits
3
Course Type
Theory