CBMC Program in Social Media Content Creation

  • Total # of Credit hours
    9

Program Overview

Delivery Mode(s):
  • Weekend
  • On-campus face-to-face delivery
Educational aims of the Program:

The program aims to equip graduates to:

  • Plan and produce platform-tailored content that engages and grows target audiences
  • Craft compelling audio-visual narratives using industry-standard production and editing techniques
  • Design and implement cohesive digital brand identities across social channels
  • Execute strategic social media campaigns and foster active online communities
  • Leverage analytics to evaluate performance and continuously refine content for maximum impact

 

Program Learning Outcomes:
  • Apply storytelling principles to create impactful and creative content suitable for various social media platforms.
  • Produce high-quality audio and visual content using advanced tools and techniques.
  • Design a comprehensive digital identity, including visual branding, logos, and design elements aligned with brand strategies.
  • Manage digital accounts, analyze engagement data, and interpret insights to enhance performance and boost digital reach.
Completion Requirements:

Completion of all three educational courses (9 credit hours): The learner is awarded a CBMC Certificate in Social Media Content Creation.

Program Structure:

Courses

Code

Credit Hours

Storytelling and Content Writing for Social Media

COM501

3

Audio and Visual Content Production for Social Media

COM502

3

Social Media Content Management and Audience Data Analysis

COM503

3

Total

 

9
Criteria for Admission:
  • Applicants must hold a bachelor’s degree or its equivalent from an accredited educational institution.
  • Final-year undergraduate students who have completed at least 90 credit hours with a minimum cumulative GPA of 2.00 out of 4.0 are also eligible for admission.
Teaching and learning methods:
  • Moodle e-learning platform.
  • social media platforms.
  • audience data analysis programs and tools.
  • Think-Pair and Share (TPS) learning.
  • active learning.
  • role-playing.
  • Other activities: workshops and group discussions.
Employability Outcomes:

  • Social Media Content Creator – for brands, influencers, and government campaigns

  • Digital Marketing Executive – in advertising agencies and corporate sectors

  • Content Strategist – for planning and managing social media campaigns

  • Video and Audio Editor – using industry-standard tools in media production

  • Social Media Analyst – interpreting audience data to improve engagement

  • Brand Storyteller – creating compelling narratives for digital platforms

  • Influencer Marketing Coordinator – managing partnerships with content creators

  • Freelancer / Entrepreneur – launching personal content channels or services

  • Community Manager – growing and managing online communities

  • Creative Producer – developing cross-platform content for media outlets

Assessment methods:

Assessment methods that a course instructor may choose from are:

  • Formal examinations, such as quizzes, tests, midterms, and final examinations
  • Practical assessments and discussions using theories and principles
  • Course projects, assignments, seminars, case studies, oral presentations, written reports
Grading System:

An overall grade will be assigned on the following four-point grading scale:

Marks (%)

Grade

Points

90 – 100

A

4

85 – 89

B+

3.5

80 – 84

B

3

75 – 79

C+

2.5

70 – 74

C

2

< 70

F

0
Support for students and their learning:

The University provides a diverse range of services aimed at supporting the students’ learning experience. These support services include:

  • Library and Information Resources

The University provides information resources and services for students and faculty that adequately support teaching, learning, and research. Information resources and services are sufficient in quality, depth, diversity, accessibility, and currency for the curricular offerings, and they meet the needs of the faculty, professional staff, students, and support personnel.

  • Academic Advising

As part of its dedication to academic success, the University is committed to offering effective academic advising in order to help students in the development and pursuit of academic objectives consistent with their life goals. AU provides current and prospective students, academic advisement that is accurate, consistent, and timely so that students can develop meaningful educational plans compatible with career and life goals.

  • Student Success Center

The Student Success Center (SSC) aims to help students reach their full academic potential and thrive during their university years. This is achieved through early identification of students at need for academic support and through providing comprehensive support tailored to the needs of the student to help develop capable and well-rounded graduates who will enter the work force and help foster a forward thinking and progressive society.

  • Student Counseling Unit

The Counseling Unit, under the Deanship of Student Services, is dedicated to helping students cope with personal and emotional issues that might affect their studies in the university. In delivering its services, it emphasizes trust, respect, confidentiality, and compassion. The overall goal is to maximize students’ success by attending to any emotional or personal needs, which may impede their learning. Through personal counseling, students are supported to take charge of their lives, acquire skills necessary for adjusting to the demands of university life, and overcome difficulties that may prevent them from meeting their academic and career goals. Students receive counseling individually or in groups. Students can also get counseling and advice by emailing the Counseling Unit or making a direct telephone call.

  • Continuing Education Center (CEC)

The Continuing Education Center (CEC) provides effective, relevant and up-to-date training and testing services for the University students as well as for the external community. The CEC ensures that students are ready to enroll at AU by providing English proficiency tests. CEC also actively engages with the community and caters for local and regional market needs by providing high-quality continuous education and training programs.

  • Health Services

The Office of Medical Services strives to keep the campus a healthy place. The University clinic provides primary medical care to students, faculty, staff and eligible dependents during working hours. The clinic also provides emergency medical care to the dormitories and campus residents after working hours, during weekends and on holidays. The University has also recently established an Office of Environmental Health and Safety for protecting the health and safety of all members of the AU community.

 

Facilities, including laboratories, studios or other specialist resources supporting the program:
  • Tutorial and Lecture Classrooms
  • Multimedia Labs
  • Mac Labs
  • Virtual Reality Hub
  • Radio & TV Studios
  • Digital Photography Studios