Strategic Communication Planning

Course Code
PCC516
Course Title
Strategic Communication Planning
Course Description

This course combines both theoretical knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management: research design, planning, implementation, and evaluation. The course helps students to develop their capacity to think strategically and personally stretching intellectual challenge. In this course, students will investigate issues that challenge contemporary organizations by analyzing case studies, conducting research, and designing possible solutions.

Prerequisites
None
Credits
3
Course Type
Theory
Offered
Fall, Spring