Dina Mohamed Kamel Elkhattat

Dina Mohamed Kamel Elkhattat

Assistant Professor
Ext: 6945

Dr. Dina Elkhattat is an Assistant Professor at The College of Mass Communication (Ajman University- UAE - since 2016), and the Faculty of Arts (Ain Shams University- Egypt), with a total academic experience of 18 Years. She holds a Ph.D. degree in Public Relations and Advertising from the Mass Communication Department (Faculty of Arts- Ain Shams University- Egypt - 2013). She was the deputy manager then the manager of Ain Shams University Center for Measurement & Assessment in the Faculty of Arts at Ain Shams University (Egypt), and a member of the informative committee in the National Council for Women in Egypt, Internship Coordinator, and Alumni Coordinator at the College of Mass Communication (Ajman University- UAE). Moreover, she is a Co-supervisor of many Master's and Ph.D. theses in Egypt, and participated in many Committees and Community Service Campaigns in both Egypt and UAE., and also participated as a referee and reviewer of several international journals and conferences, and published a number of research papers in well Rank scientific journals, and participated in many scientific conferences and forums. Awarded the Excellence in Teaching Award from (Faculty of Media - Ajman University - Academic Year 2017/2018) and Community Service Excellence Award (Faculty of Media - Ajman University - Academic Year 2019/2020). Her main research interests are E- PR Practises, E-Marketing, Crisis Management, Corporate social responsibility, Digital Media studies, Advertising Studies, Social Media, and E-Learning.

Education
  • Ph.D. in Public Relations (First Class Honors with the Recommendation of Exchange Among the Other Universities) from (Egypt: Ain Shams University, 2013).
  • Master of Public Relations (Excellent degree with the Recommendation of Exchange Among the Other Universities) from (Ain Shams University, Egypt, 2009).
Experience
  • Assistant professor in Public Relations (College of Mass Communication, Ajman University, 2016).
  • Assistant professor in Public Relations (Egypt: Ain Shams University, Faculty of Arts, Media & Mass Communications department), with total academic experience 18 Years.
  • Manager of Ain Shams University Center for Measurement & Assessment (Egypt: Ain Shams University, Faculty of Arts, 2014 : 2016).
  • Deputy Manager of Ain Shams University Center for Measurement & Assessment (Egypt: Ain Shams University, Faculty of Arts, 2012 : 2014).
  • Training Coordinator and Carrier Advisor (College of Mass Communication, Ajman University, 2019 till now).
  • Alumni Coordinator (College of Mass Communication, Ajman University, 2021).
  • Website Coordinator, and Head of the Website Committee (College of Mass Communication, Ajman University, 2019 till now).
  • Certified Lecturer in Measurement and Assessment Center (Faculty of Arts - Ain Shams University - Egypt), from 2013 : 2016.
  • Lecturer of Public Relations in Tourism Guidance department (Faculty of Arts, Ain Shams University, Egypt), from 2012 : 2016 .
  • Lecturer of Marketing and Public Relations in the Professional Diploma of Electronic Journalism (Egypt: Ain Shams University, 2015 : 2016).
  • Lecturer and trainer in Ministry of Education for training leaders of the Parliamentary Assemblies (Egypt: Ministry of Education, 2015).
  • Lecturer of Public Relations (Egypt: Faculty of Media & Mass communications, Al-Gazerah Academy, 2014: 2015).
  • Media Production trainer for Television, Public Relations & Advertising (Egypt: Faculty of Arts, Ain Shams University, 2003 - 2015).
  • Public Relations and Advertising trainer in "CIC" (Egypt: The Canadian International College, 2013).
  • Faculty Coordinator in the "DSASP" Project for the Development of Students' Assessment (Egypt: Ain Shams University, 2011 : 2012).
  • Media & Public Relations Adviser in Ain Shams University's Media Center (Egypt: Ain Shams University, 2013 : 2014).
  • Coordinator for the "UNICEF" film festival - Media And Mass Communication department - Faculty of arts - Ain Shams University - 2011.
Teaching Area
  • Introduction to Public Relations and Advertising
  • Management of Public Relations and Advertising
  • Organizational Communication
  • Etiquette and Protocol
  • Effective Communication Skills
  • Crisis Communication
  • Integrated Marketing Communication
  • Electronic Public Relations
  • Electronic Marketing
  • Management of Advertising
  • Advertising Production
  • Public Relations And Advertising Project
  • Research Methods & Techniques
  • Uses of Technology in Scientific Research
  • Media Planning
  • Management of Media Institutions
  • Radio and Television Production
  • Directing The Visual Production
  • Advertising Strategies
  • Organizing Activities and Special Events
Research
  • Electronic Public Relations.
  • E- Marketing.
  • Crisis Management.
  • Corporate social responsibility.
  • Digital Media studies
  • Advertising Studies
Publications
Conference Presentation
  • Member of the preparatory committee of the International Conference of Ain Shams University (titled: “Egypt and the formation of future - 2016).
  • Member of the preparatory committee of the International Conference - Faculty of Arts - Ain Shams University (Culture and identity: hopes and challenges - 2016).
  • Member of the preparatory committee of the International Conference - Faculty of Arts - Ain Shams University - (Changes in social values and transformations of Arab personality- 2015).
  • Member of the organizing committee for the international conference and exhibition - (titled: the quality and organizational excellence: the road to global markets - 2016).
  • Representative of the National Council for Women in attending the launching of the first national survey measuring the Economic Cost of Gender- Based Violence (Central Agency for Public Mobilization and Statistics (CAPMAS), United Nations Fund Population (UNFPA), and National Council for Women (NCW), 2016).
  • Scientific reviewer in the technical committee of the "ICCNT" Conference, in Sweden - Stockholm, from 2018.
  • Member of the scientific committee of the first international scientific conference (college of Mass Communication - Ajman University), 2017, and was honored with a certificate of appreciation.
  • Participated with a scientific paper, presented in February 2017 during the second scientific Forum of the Scientific Research Committee (college of Mass Communication - Ajman University) titled: (human values in a changing world), the paper discuss the role of social networks in E-cooperation in the Education sector.
  • Participate in The scientific seminar of the College of Mass Communication – Ajman University, in 2016, during the marketing session about The Image as a Tool For Expression in Marketing Field.
  • Published Paper in Scopus Indexed Conference: Using Technology in smart and Innovative Food Packages as a Communication Tool with consumers, World Conference on Computing and Communication Technologies (WCCCT 2021) held during January 23-25, 2021 (2021).
Memberships, Awards and Honors
  • Was honored for institutional Excellence at the seminar titled: Organizational Excellence: towards the summit in educational institutions - (Ain Shams University - Egypt), 2015.
  • Certificate of Appreciation for winning the "Academic Excellence Award in Teaching" from (College of mass communication - Ajman University - UAE), 2018 .
  • Certificate of Appreciation for winning the "Excellence Award in Service" from (College of Mass Communication - Ajman University - UAE - 2020) .
  • Honored with an appreciation certificate for the supervision of a student thesis who win the second place in the scientific competition in Ajman University 2018.
  • Certificate of Appreciation from (National Council for Women - Egypt) during 2016.
  • Training coordinator for College of Mass communication in Ajman university, 2019.
  • Website coordinator and Editor for the College of Mass communication website in Ajman university, 2018 - 2019.
  • Head of the Training committee (College of Mass communication - Ajman university), 2019 - 2020.
  • Member of the Marketing and foreign Affairs (College of Mass Communication – Ajman University), From 2017 - 2018..
  • Member of Activities committee (College of Mass Communication – Ajman University), during 2017 - 2018.
  • Member of the Quality Assurance and accreditation committee (College of Mass Communication – Ajman University), From 2016 to 2018.
  • Member of Marketing and external relations (College of Mass Communication – Ajman University), 2017 - 2018.
  • Member of the Happiness committee (College of Mass Communication – Ajman University), 2016.
  • Member of the organizing committee for the media forum (college of mass communication - Ajman university ), during 2018 - 2019..
  • Member in the community service commitee (College of Mass communication - Ajman university) 2017 - 2019.
  • Member of the Examination Committee (College of Mass communication - Ajman university), 2018.
  • Member of the Information Committee (National Council for Women - Egypt) during 2016.
  • Board member of the Quality Assurance Unit (Faculty of Arts - Ain Shams University - Egypt), From 2013 : 2016.
  • Member of the Higher Committee for the student union elections (faculty of Arts - Ain Shams University - Egypt),2015.
  • Member of the Credit Hours Committee (Faculty of Arts - Ain Shams University - Egypt), From 2015 : 2016.
  • Member of Cultural relations committee (Faculty of Arts - Ain Shams University - Egypt), From 2015 : 2016.
  • Member of the Technical Support Committee - Faculty of Arts - Ain Shams University - From 2014 : 2015.
  • Consultant of the Art committee - faculty of Arts - Ain Shams University (2014 : 2016).
  • Member of the Organizing Committee of the Campaign for Youth Without anemia (Ministry of Health & Ain Shams University - Egypt), 2016.
  • Member of Cultural relations committee (Faculty of Arts, Ain Shams University, 2015-2016).
  • Member of Technical Support Committee (Faculty of Arts, Ain Shams University, 2014-2015).
  • Member of Documenting Committee (Faculty of Arts, Ain Shams University, 2003-2005).
  • Media & Public relations' coordinator in Ain shams university's media center website (2013 – 2014).
  • Marketing and Public relations' specialist in (Ain Shams University Center for measurement & evaluation - Egypt), (2010 – 2015).