Contact
d.elkhattat@ajman.ac.ae
06 705 6945
Ajman Campus
Dina Mohamed Kamel Elkhattat

Dr. Dina Elkhattat is an Assistant Professor at The College of Mass Communication (Ajman University- UAE - since 2016), and the College of Mass Communication (Ain Shams University- Egypt), with a total academic experience of 21 Years. She holds a Ph.D. in Public Relations and Advertising from (Ain Shams University- Egypt - 2013). She served as deputy manager and then the manager of Ain Shams University Center for Measurement & Assessment in the Faculty of Arts at Ain Shams University (Egypt) from (2012:2016), and was a member of the informative committee in the National Council for Women in Egypt. Dr. Dina is a member of the AU Council for Professional and Career Development, a member of the University task force for Developing the AU Website, the College of Mass Communication Internship Coordinator, and a Career consultant, the College of Mass Communication Alumni Coordinator. Moreover, she is a Co-supervisor of many Master's and Ph.D. theses in Egypt and participated in many Committees and Community Service Campaigns in both Egypt and UAE., She also participated as a referee and reviewer of several international journals and conferences and published many research papers in well Rank scientific journals, and participated in many scientific conferences and forums. Awarded the Excellence in Teaching Award from (Faculty of Media - Ajman University - Academic Year 2017/2018) and Community Service Excellence Award (Faculty of Media - Ajman University - Academic Year 2019/2020). Her main research interests are E-Public Relations Practises, E-Marketing, Crisis Management, Corporate Social Responsibility, Digital Media Studies, Advertising Studies, Social Media, and E-Learning.

Education
  • Ph.D. in Public Relations (First Class Honors with the Recommendation of Exchange Among the Other Universities) from (Egypt: Ain Shams University, 2013).
  • Master of Public Relations (Excellent degree with the Recommendation of Exchange Among the Other Universities) from (Ain Shams University, Egypt, 2009).
Experience
  • Assistant professor in Public Relations (College of Mass Communication, Ajman University, 2016).
  • Assistant professor in Public Relations (Egypt: Ain Shams University, Faculty of Arts, Media & Mass Communications department), with total academic experience 18 Years.
  • Manager of Ain Shams University Center for Measurement & Assessment (Egypt: Ain Shams University, Faculty of Arts, 2014 : 2016).
  • Deputy Manager of Ain Shams University Center for Measurement & Assessment (Egypt: Ain Shams University, Faculty of Arts, 2012 : 2014).
  • Training Coordinator and Carrier Advisor (College of Mass Communication, Ajman University, 2019 till now).
  • Alumni Coordinator (College of Mass Communication, Ajman University, 2021).
  • Website Coordinator, and Head of the Website Committee (College of Mass Communication, Ajman University, 2019 till now).
  • Certified Lecturer in Measurement and Assessment Center (Faculty of Arts - Ain Shams University - Egypt), from 2013 : 2016.
  • Lecturer of Public Relations in Tourism Guidance department (Faculty of Arts, Ain Shams University, Egypt), from 2012 : 2016 .
  • Lecturer of Marketing and Public Relations in the Professional Diploma of Electronic Journalism (Egypt: Ain Shams University, 2015 : 2016).
  • Lecturer and trainer in Ministry of Education for training leaders of the Parliamentary Assemblies (Egypt: Ministry of Education, 2015).
  • Lecturer of Public Relations (Egypt: Faculty of Media & Mass communications, Al-Gazerah Academy, 2014: 2015).
  • Media Production trainer for Television, Public Relations & Advertising (Egypt: Faculty of Arts, Ain Shams University, 2003 - 2015).
  • Public Relations and Advertising trainer in "CIC" (Egypt: The Canadian International College, 2013).
  • Faculty Coordinator in the "DSASP" Project for the Development of Students' Assessment (Egypt: Ain Shams University, 2011 : 2012).
  • Media & Public Relations Adviser in Ain Shams University's Media Center (Egypt: Ain Shams University, 2013 : 2014).
  • Coordinator for the "UNICEF" film festival - Media And Mass Communication department - Faculty of arts - Ain Shams University - 2011.
Teaching Area
  • Introduction to Public Relations and Advertising
  • Management of Public Relations and Advertising
  • Organizational Communication
  • Etiquette and Protocol
  • Effective Communication Skills
  • Crisis Communication
  • Integrated Marketing Communication
  • Electronic Public Relations
  • Electronic Marketing
  • Management of Advertising
  • Advertising Production
  • Public Relations And Advertising Project
  • Research Methods & Techniques
  • Uses of Technology in Scientific Research
  • Media Planning
  • Management of Media Institutions
  • Radio and Television Production
  • Directing the Visual Production
  • Advertising Strategies
  • Organizing Activities and Special Events
  • Corporate Reputation Management
  • PR & Corporate Communication Management
Research
  • Electronic Public Relations.
  • E- Marketing.
  • Crisis Management.
  • Corporate social responsibility.
  • Digital Media studies
  • Advertising Studies
  • Organizational Communication
Publications
Conference Presentation
  • Member of the preparatory committee of the International Conference of Ain Shams University (titled: “Egypt and the formation of future - 2016).
  • Member of the preparatory committee of the International Conference - Faculty of Arts - Ain Shams University (Culture and identity: hopes and challenges - 2016).
  • Member of the preparatory committee of the International Conference - Faculty of Arts - Ain Shams University - (Changes in social values and transformations of Arab personality- 2015).
  • Member of the organizing committee for the international conference and exhibition - (titled: the quality and organizational excellence: the road to global markets - 2016).
  • Representative of the National Council for Women in attending the launching of the first national survey measuring the Economic Cost of Gender- Based Violence (Central Agency for Public Mobilization and Statistics (CAPMAS), United Nations Fund Population (UNFPA), and National Council for Women (NCW), 2016).
  • Scientific reviewer in the technical committee of the "ICCNT" Conference, in Sweden - Stockholm, from 2018.
  • Member of the scientific committee of the first international scientific conference (college of Mass Communication - Ajman University), 2017, and was honored with a certificate of appreciation.
  • Participated with a scientific paper, presented in February 2017 during the second scientific Forum of the Scientific Research Committee (college of Mass Communication - Ajman University) titled: (human values in a changing world), the paper discuss the role of social networks in E-cooperation in the Education sector.
  • Participate in The scientific seminar of the College of Mass Communication – Ajman University, in 2016, during the marketing session about The Image as a Tool For Expression in Marketing Field.
  • Published Paper in Scopus Indexed Conference: Using Technology in smart and Innovative Food Packages as a Communication Tool with consumers, World Conference on Computing and Communication Technologies (WCCCT 2021) held during January 23-25, 2021 (2021).
  • Published Paper (Scientia Moraltas Conference Proceedings 2023): Environmental Responsibility of the Banking Sector in UAE: Practices to Confront Climate Change Risks”
Memberships, Awards and Honors
  • Was honored for institutional Excellence at the seminar titled: Organizational Excellence: towards the summit in educational institutions - (Ain Shams University - Egypt), 2015.
  • Certificate of Appreciation for winning the "Academic Excellence Award in Teaching" from (College of mass communication - Ajman University - UAE), 2018 .
  • Certificate of Appreciation for winning the "Excellence Award in Service" from (College of Mass Communication - Ajman University - UAE - 2020) .
  • Honored with an appreciation certificate for the supervision of a student thesis who win the second place in the scientific competition in Ajman University 2018.
  • Certificate of Appreciation from (National Council for Women - Egypt) during 2016.
  • Training coordinator for College of Mass communication in Ajman university, 2019.
  • Website coordinator and Editor for the College of Mass communication website in Ajman university, 2018 - 2019.
  • Head of the Training committee (College of Mass communication - Ajman university), 2019 - 2020.
  • Member of the Marketing and foreign Affairs (College of Mass Communication – Ajman University), From 2017 - 2018..
  • Member of Activities committee (College of Mass Communication – Ajman University), during 2017 - 2018.
  • Member of the Quality Assurance and accreditation committee (College of Mass Communication – Ajman University), From 2016 to 2018.
  • Member of Marketing and external relations (College of Mass Communication – Ajman University), 2017 - 2018.
  • Member of the Happiness committee (College of Mass Communication – Ajman University), 2016.
  • Member of the organizing committee for the media forum (college of mass communication - Ajman university ), during 2018 - 2019..
  • Member in the community service commitee (College of Mass communication - Ajman university) 2017 - 2019.
  • Member of the Examination Committee (College of Mass communication - Ajman university), 2018.
  • Member of the Information Committee (National Council for Women - Egypt) during 2016.
  • Board member of the Quality Assurance Unit (Faculty of Arts - Ain Shams University - Egypt), From 2013 : 2016.
  • Member of the Higher Committee for the student union elections (faculty of Arts - Ain Shams University - Egypt),2015.
  • Member of the Credit Hours Committee (Faculty of Arts - Ain Shams University - Egypt), From 2015 : 2016.
  • Member of Cultural relations committee (Faculty of Arts - Ain Shams University - Egypt), From 2015 : 2016.
  • Member of the Technical Support Committee - Faculty of Arts - Ain Shams University - From 2014 : 2015.
  • Consultant of the Art committee - faculty of Arts - Ain Shams University (2014 : 2016).
  • Member of the Organizing Committee of the Campaign for Youth Without anemia (Ministry of Health & Ain Shams University - Egypt), 2016.
  • Member of Cultural relations committee (Faculty of Arts, Ain Shams University, 2015-2016).
  • Member of Technical Support Committee (Faculty of Arts, Ain Shams University, 2014-2015).
  • Member of Documenting Committee (Faculty of Arts, Ain Shams University, 2003-2005).
  • Media & Public relations' coordinator in Ain shams university's media center website (2013 – 2014).
  • Marketing and Public relations' specialist in (Ain Shams University Center for measurement & evaluation - Egypt), (2010 – 2015).