Dr. Samar Ben Romdhane received her Ph.d in Public Communication in 2016 from Université Laval (Québec, Canada). She currently teaches graduate public relations courses including Advanced theories of PR, Public relation research, strategic communication planning, writing for PR, ...undergraduate courses previously taught at Moncton University in New-Brunswick include research methods, sociology of media studies, sociology of identities. Dr. Samar brings professional experience in strategic communication and public relations to her research and teaching. She worked as a communication advisor with the Department of National Defense and the Canadian Armed Forces and Senior Sociologist with the Director General Military Personnel Research and Analysis (DGMPRA) of Defense Research and Development Canada. She has been an advocate for diversity and inclusion, both in her research interests and community services. Her research agenda includes discursive and rhetorical dimensions of public relations, global and intercultural communication, research methods, public diplomacy and nation brands scholarship, digital and data-driven PR. Her research outputs has been published by academic journals and as book chapters in book series.