Contact
s.lee@ajman.ac.ae
06 705 null
Ajman Campus
Sang Yeal Lee

  • Sang Yeal Lee

  • Professor, Coordinator of Master of Public Relations and Corporate Communication
  • Ext: --
  • CV

Dr. Sammy (Sang) Lee is a professor of Master’s Program in Public Relations and Corporate Communication. Becoming a professor in the College of Mass Communication at Ajman University in 2022, he previously taught at Pennsylvania State University and West Virginia University in the United States. Before entering academia, he worked at marketing communication agencies in South Korea and the United States. He also worked as a marketing communication manager at Samsung Electronic America. Dr. Lee’s current research focuses on crisis communication with emphasis on stealing thunder strategies. His work appeared on journals such as Business Horizons, Public Relations Review, Journal of Applied Communication Research, Journal of Promotion Management, and Journal of Tourism and Travel Marketing. He has earned several top research paper awards from AEJMC, NCA and BEA.

Education
  • Ph.D. in Mass Communication, Pennsylvania State University, USA.
  • MA in Advertising, Michigan State University, USA.
  • BS in Advertising & Public Relations, Chung Ang University, South Korea.
Experience
  • Director of Master's Program in Public Relations and Corporate Communication, Ajman University
  • Professor of Master’s Program in Public Relations and Corporate Communication, Ajman University
  • Professor of Advertising & Public Relations, Reed College of Media, West Virginia University, USA
  • Professor of Master’s Program in Public Relations and Corporate Communication, Ajman University
  • Co-Founding Director of Public Interest Communication Research Lab, Reed College of Media, West Virginia University (August 2019-August 2022)
  • Director of Research and International Curriculum, Reed College of Media, West Virginia University (August 2019-August 2022)
  • Program Chair, Advertising & Public Relations, Reed College of Media, West Virginia University (August 2019-August 2021)
  • Program Chair, Strategic Communication, Reed College of Media, West Virginia University (August 2015-August 2019)
  • Chair, Advertising Program, Reed College of Media (January 2005-July 2015)
Teaching Area
  • Research methods, Communication theories, communication campaigns
Research
  • Crisis Communication, media effects
  • Crisis communication, stealing thunder, media effects
Publications