Course Description
This course is designed to facilitate a detailed understanding of the theory and practice of media relations; it provides students with a comprehensive understanding of the strategies, tools and techniques for developing successful media relationships, through a mix of readings, discussions and assignments.
The course will provide student with the skills they need to successfully execute media relations activities in a variety of settings. They will leave this course knowing how to research reporters and outlets, build a media relations plan and messaging platform, identify and prepare spokespeople, manage crisis communications and employ social media to drive your messages.