Course Description
This course is intended to provide an understanding of the framework and tools necessary to develop the expertise and confidence to successfully handle communication responsibilities in a corporate crisis. It focuses on crisis communication management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective. Student will analyze corporate/enterprise crises to understand and create communication strategies designed for best achievable outcomes. Case studies and participative exercises will be used.
By the end of the course, students should have developed a deeper understanding of the range of crises facing organizations, an enhanced appreciation of communication tactics that can be brought to bear in such situations and a greater familiarity with the historical antecedents of current crises.