Course Description
Public Relations and Online Advertising (concept - importance - goals - target audiences), and the functions of public relations on the Internet, the advantages offered by the Internet for practitioners of public relations, Internet use in public relations and corporate communications, recent trends in Public Relations research via the Internet, the ethics of the practices of public relations over the Internet. Online advertising (concept - origination - importance - goals - target audiences - Features - negatives), forms of online advertising, advertising message over the Internet, advertising on social networks, discussing and analyzing models of the practices of public relations and online advertising.