Associate Degree in Marketing

Structure of study plan 2026

ACC 205 Principles of Accounting 

Accounting is something that affects people in their personal lives just as much as it affects very large businesses. Financial accounting is concerned with the provision of accounting information to owners, investors and other external users. The term accounting may refer to different activities, for example collecting, recording, processing and communicating economic data to produce useful accounting information. This course is a study of the fundamental principles and procedures of accounting as applied to sole proprietorships, partnerships and corporations.

BUS 212 Data Analysis for Business 

This course covers the foundations for statistical reasoning and statistical applications in a business environment. It focuses on the application of business analysis tools relevant to managerial decision-making. Examples and case studies are drawn from finance, marketing, and management to aid understanding of the statistical techniques and assist in their implementation. Topics include data analysis, probability distributions, sampling distributions, estimation, hypothesis testing, and regression analysis. Extensive use of Excel with MegaStat is made for representing and analyzing all forms of data.

BUS311 Business Communications

The course aims to equip students with effective business communication skills, providing thorough practice in writing business letters, memos, reports, resumes and job applications. In addition to developing written communication, the course teaches verbal communication skills, for example public speaking, interviewing and other forms of communication. The entire teaching process is focused on building effective communication skills.

Pre-requisite: ENG104

BUS 316 Legal Environment & Ethics 

The aim of this course is to review basic legal principles and sources of contract law, background of law and legal theory. The following topics are covered in detail: formation of contracts, modifications, terminations, remedies, award law, pricing, patent, business organizations, company law, sales of goods, transfer of ownership rights, employment and health and safety laws.

Pre-requisite: BUS 200

ECO 200 Microeconomics

This course is designed to introduce basic economic concepts related to individual decision-makers in the economy - households, businesses and governments - and how they interact. Meaning, nature and methods of economic study are introduced. Supply, demand and elasticity are used to analyze consumer and firm behaviors in different types of markets. The rationale for various public policies designed to modify the workings of markets is examined.

FIN 210 Fundamentals of Finance

This introductory course discusses in detail basic terms commonly used in finance. Topics covered include functions of financial management, financial analysis and planning, working capital management, the capital budgeting process and long-term financing.

Pre-requisite: ACC 205

MKT 200 Principles of Marketing 

This introductory course sheds light on the basic concepts of marketing, its varied definitions, origins and evolution through time. It also covers the main components of the marketing program (product, price, place and promotion) on which any attempts to plan marketing efforts rest.

BUS 200 Fundamentals of Business Management

This course introduces the fundamentals of business and management, offering students a broad understanding of how organizations function in a dynamic environment. Topics include the core areas of management, marketing, operations, and human resources, with attention to the influence of economic, social, legal, and global factors. The course emphasizes ethical and socially responsible practices while developing students’ analytical, teamwork, and communication skills, laying a foundation for advanced study in business. 

MKT 200 Principles of Marketing 

This introductory course sheds light on the basic concepts of marketing, its varied definitions, origins and evolution through time. It also covers the main components of the marketing program (product, price, place and promotion) on which any attempts to plan marketing efforts rest.

MKT 300 Consumer Behavior

The course introduces students to the study of consumer behavior. In so doing, the course borrows key concepts and theories from the behavioral sciences and examines their relevance and usefulness in understanding shopping behavior. Specifically, the course traces those forces that shape, constrain and color consumer’s buying decisions and their implications for mapping out marketing strategies.

Pre-requisite: MKT 200

MKT 310 Services Marketing

The course explores the area of service marketing and identifies the main characteristics that set product and service marketing apart. As such the course represents an extension of the marketing management process beyond its traditional role in the physical products area.

Pre-requisites: MKT 200

MKT 311 Advertising and Promotion

The prime focus of this course is on the communication function of marketing which is known in the marketing literature as the promotional mix, i.e., advertising, public relations, sales promotion and personal selling. As such the course provides an understanding as to how these variables interact in an integrated field.

Pre-requisite: MKT 200

MKT 326 Product and Brand Management

The product (and/or service) plays a central role in the activities of all organizations for it is the medium through which they seek to achieve their objectives and at the same time satisfy their customers. This course is designed to shed light on issues relevant to product and brand management processes. Specifically, the course focuses on two major problems: the development and introduction of new products/brands from the idea inception to commercialization, and the marketing of existing brands with emphasis on building, measuring and managing brand equity.

Pre-requisite: MKT 200

MKT 329 Marketing Research

This course offers a closer review and examination of research techniques applicable to problem-solving and decision-making in marketing and other management fields. The course exposes the students to the complete research process starting with problem formulation and definition of key concepts and analytical techniques, data collection, analysis, interpretation and presentation of findings. Students are required to develop a major marketing research project using appropriate field techniques.

Pre-requisite: MKT 326

MKT 426 Digital Marketing

This course examines how interactive technologies impact industries, redefine organizational structure and culture, and influence supply and demand. The course addresses popular e-business models and their impact on consumer behavior. The majority of the course explores how organizations can leverage e-enabled strategies across the marketing mix to achieve competitive advantage. Also addressed will be the impact of these new business models on organizational culture, emerging opportunities that may shape the future of business and marketing, and ethical issues in e-marketing.

Pre-requisite: MKT 311

MKT 344 Work Placement

This course integrates applied marketing practice with immersive, practice-based apprenticeships delivered in collaboration with industry partners to prepare graduates for professional roles. Students address real organizational marketing challenges and apply practical marketing, problem solving, and stakeholder management skills in professional settings. Through workplace-based learning, students critically evaluate and improve organizational marketing practices, including marketing performance management and the application of artificial intelligence in marketing, thereby developing the competencies and confidence necessary for effective engagement in contemporary marketing positions. The students are required to submit a final report in a specific format detailing their learning in the organization, in addition to appraising their academic mentor of the weekly progress.

Pre-requisite: 2nd Year/Level 2

MKT 345 Capstone Project

This course integrates applied research with industry-aligned digital marketing practice. Students select a reputable organization and address a specific real-world business challenge by designing, implementing, and evaluating comprehensive digital marketing solutions. Through data-informed, evidence-based strategies, supported by self-paced training and professional certification, students assess marketing effectiveness and enhance business performance. An academic advisor provides guidance at various stages of the research project. Students are required to submit a final report of their research and present their findings.

Pre-requisite: 2nd Year/Level 2