MBA in Marketing

  • Total # of Credit hours

Welcome Message

Prof. Tamer Elshandidy
Director of Graduate Programs

Program Overview

Ajman University has always endeavored to provide academic programs that not only meet the employment demands of UAE and the GCC but are also developing individuals who can contribute to the economic and social   progress of the UAE and the GCC. The present MBA program that is offered by the College of Business Administration is of national and international quality that can meet the students’ need to harness them into capable individuals who can meet the current employment needs and can visualize the future business trends, competition, planning and strategy.

After successfully completing the MBA program, the graduates will be able to operate in national and multinational organizations by offering solutions of professional relevance and contribute to the advancement of business and economy.

The College of Business Administration has earned the prestigious AACSB International accreditation, one of the largest and most specialized accreditations that a business school can earn.

Less than 6 percent of the world's business schools hold AACSB accreditation. AU is now 1 of only 10 universities in the UAE to claim this distinction.


Program Mission

The mission of Ajman University’s MBA program is to improve the skills, competencies and employability of a diverse mix of individuals for positions in leadership and management

Distinguishing Features

The AU MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs.


The college’s current physical facilities, which include offices, labs and teaching rooms are equipped to meet its needs and are regularly upgraded. The library is regularly updated with the latest books in the field for the benefit of students and college members. IT facilities include:

  • Wireless internet connection, available on the university campus
  • Internet labs available 14 hours per day
  • Multimedia facilities provided in all labs
  • More than 12 business programs installed in the labs
  • College computers connected through local and wide area networks
Attendance Policy

Students are expected to attend and fully participate in all classes. A minimum of 75 percent attendance will be required in each course registered. 

Academic Standing for Graduate Students

If the student’s GPA is less than 3.0 after the second semester, he/she will be placed on probation. If the student does not raise his/her CGPA to 3.0 in the following semester, he/she will be placed on a second probation. If the student fails to raise his/her GPA to 3.0 in the following semester, the student will be dismissed from the program.

The Graduate program coordinator may advise an academically warned student to repeat one or more courses to increase his/her chances to raise his/her CGPA to 3.0.

Time Allowed to Complete the MBA Program

The study time for the MBA program is normally two years or four semesters. However, the maximum time allowed to complete the program is 4 years or 8 regular semesters

Study Load for Graduate Students

The study load for a full-time MBA student may rise up to four courses (12 credit hours) per semester depending on his / her CGPA. 

Admission Requirements

Find out the graduate admission requirements here

Graduation Requirements

A student will be awarded the degree of Master of Business Administration upon meeting the following requirements:

  • Completion of the required MBA courses :  7 core courses, the capstone course, and 4  track or specialization courses
  • Achievement of a CGPA of not less than 3.0
Transfer Students from Accredited Institutions

Graduate students from accredited institutions of higher education may apply for admission in an AUST MBA program.

Documents Required for Admission to a Graduate Program
  • Completed Application Form
  • UAE Secondary School Certificate, or its equivalent
  • Certified copy of the Bachelors degree certificate or its equivalent,
  • Certified copy of the Grade Transcript
  • Certificate of proficiency in English Language,
  • Photocopy of valid Passport
  • A copy of UAE ID Card for UAE residents
  • Health Certificate, issued by a University doctor
  • Certificate of good conduct, issued by an official body
  • Six  recent passport-size photographs
  • 2 Reference Letters
  • A written commitment signed by the applicant that he/she will observe university rules and regulations
Admission Validity

Admission to the MBA program is valid for at most two semesters. If an admitted student does not join the program within this period, the admission offer will be cancelled. 

Program Learning Outcomes

Program Learning Outcomes (PLOs)
  1. Demonstrate knowledge of accounting, marketing, finance, information systems, and operations management
  2. Demonstrate high quality written and oral communication skills in a variety of business settings
  3. Analyze and demonstrate teamwork and leadership skills appropriate for successful businesses in an evolving world
  4. Apply standards of ethical and socially responsible behavior to organizational decision-making contexts
  5. Analyze global environmental trends affecting business
  6. Utilize analytical and problem solving skills to provide solutions to real-life case problems
  7. Apply marketing concepts and principles to aid the achievement of organizational goals

Program Structure and Credit Hours

The Master degree of Business Administration requires the completion of 36 credit hours distributed according to the following plan:

Type of Courses

1. Core courses


2. Specialization courses


3. Capstone course


Total Credit Hours

Courses Descriptions

Core Courses
MBA 610 Operation Management   

The objective of the course is to expose students to the theoretical and practical techniques used to tackle production and operations management issues in any organization. All organizations - private, public or NGOs - are involved in producing a product or service that has to be ‘sold’ or consumed by some customer. Operations Management is concerned with efficient and effective transformation of inputs – raw materials, personnel, machines, technology, capital, information, and other resources – into marketable and competitive outputs. The course will introduce students to the main principles, standards and methodologies of Operations Management. It will explore past and present topics in operations management that have had a significant impact in the management of manufacturing and service operations.

MBA 611 Business Research Methods     

Business Research Methods course provides an introduction to research methods in social sciences in general and business administration in particular. The primary aim of the course is to equip the students with essential research techniques they would use in advanced specialized courses offered in the MBA program. The course will cover a range of topics, including in particular, research design, sampling theory, data collection tools, questionnaire development, and program evaluation methodology. The course will also cover statistical data analysis procedures using SPSS software involving both exploratory and hypotheses testing techniques. Students will be provided with statistical software SPSS (latest edition) to enable them to carry out statistical analyses.

MBA 612 International Business

The course focuses on the problems and opportunities of business in a global context. It examines economic, institutional, cultural, and legal issues faced by companies involved in international business. It further analyzes their effect on business decisions including: product design, production and marketing, human resources strategy, investment analysis, financial strategy and risk management. The aim of the course is to give students an advanced and practical understanding of why, when and how companies develop their international activities. This course is conceived as a continuation of the reflections from different fields of study, including strategy, international economics (i.e., trade theory, trade policy, etc), international finance, human resource management, operations management, and other related areas. The course content is positioned at the intersection of these studies.  The course will use a number of analytical tools and concepts, and provide many real-world examples through various case studies.  

MBA 613 Human Resource Management

The objective of the module is to expose students to theoretical (conceptual) and practical (problem-solving) techniques used to tackle human resources management issues in an organization, with an emphasis on the strategic aspects. The course will deal with different approaches to Human Resource Management in the UAE/GCC context. Many organizations are now beginning to realize and appreciate the importance of having any effective system of acquiring, mobilizing and managing the organization’s human assets. A number of recent developments – including rapid technological change, increased competition associated with globalization, demographic changes in the labor force, tighter labor markets, and introduction of new organizational systems – have raised the strategic role human resources play in international competitiveness. Good HRM policies and practices may be one of the remaining factors of production that provide sustainable competitive advantage, as they are difficult to imitate or replicate. The course will introduce students to the main principles, standards and methodologies of Human Resources Management. It will explore past and contemporary topics related to the management of human resources that have had a significant impact on organizational performance. The overall objective is to encourage students to start thinking systematically about achieving sustained competitive advantage through the effective management of human resources.


MBA 608 Accounting for Decision Making

Accounting for Decision Making is an essential tool that provides all users with the useful information for their relevant decisions. Financial reporting and analysis is one of the main requirements that protects the owners' rights and enhances managers' ability to make the correct decisions. It describes the conceptual framework of accounting, and financial statements, analysis and uses of financial reports.

MBA 609 Managerial Finance

Managerial Finance introduces corporate financial management and covers several topics such as: financial statements analysis, short-term and long-term financial planning, time value of money, valuation of future cash flows, and valuation of bonds and stocks. It also covers capital budgeting techniques and the risk-return relationship. The course focuses on fundamental concepts of financial management and emphasizes both a theoretical and practical perspectives. UAE context is emphasized wherever appropriate. The course supplies students with the basic tools they need to comprehend the fundamental objective of financial management which is the maximization of shareholder’s wealth. It also prepares students for taking higher-level, more specialized courses in finance.

MBA 616 Marketing Management                

The main objective of the course is to expose the students to the concepts and techniques of marketing management. Students will also be exposed to the scope of contemporary marketing including manufacturing, institutional, reseller and government markets. The course will provide opportunities for the students to explore how business firms strategically respond to the opportunities in the marketing arena. It also aims to improve decision-making skills and stimulate strategic thinking using case studies.  The course would also involve fieldwork in the UAE and the analysis of marketing strategies in use by the organizations operating in the country.


Track Courses
MBA 640 Services Marketing

The objective of this course is to familiarize students with the managerial issues, theories and techniques involved in the marketing of services. While extending many of the basic marketing concepts and techniques to the services arena, the course will also introduce new concepts and strategies unique to services marketing. It will focus on the heterogeneity that exists between and within the service areas, including financial services, professional services, leisure services, travel and tourism, education, healthcare services, fund raising, public sector services and politics.

The participants in the course will be encouraged to focus on strategic issues in services marketing in their assignments.

MBA 642 Marketing Strategy

The course covers theories and applications in marketing strategy. This endeavors to explain marketing strategy formulation. The formulation includes company, competition, customer, environment, strengths and weaknesses, objectives and goals, strategy development, and strategy implementation. The course emphasis is on the importance of emerging technologies in formulating marketing strategy.


MBA 643 Retail Management 

The course covers the important areas in retailing, retailing management and retail marketing. It focuses on information gathering methods, four step approach to location planning, managing the retail business, merchandise management and communication strategies needed for retailers. There is a special emphasis on the retail image, atmosphere and promotion.

MBA 644 Promotional Management   

The course covers the integrated tools of promotion strategy including advertising, personal selling, sales promotion, direct marketing, e-marketing, and public relations, to build a powerful communications strategy. Including all aspects of the promotional mix and marketing communications, it integrates a practical approach with contemporary theories. This will cover the latest technological approaches of promotion such as social media and interactive marketing. More emphasis will be placed on building brand image.


Capstone Course


MBA 617 Strategic Management            

Strategic management course covers strategy analysis, formulation, implementation, management and evaluation. Strategic Management will also provide a broad overview of both strategic management theories and concepts, and their application within a dynamic competitive environment that surround today’s organizations. Students develop critical thinking/reasoning skills through various case studies and class discussions.  This advanced course focuses on all aspects of strategic management process, including the analysis of the external competitive environment, examining the industry structure, value chain dynamics, and assessing how a firm can select the best position within its environment. This course will also give students a thorough understanding of the complexities of strategic formulation and evaluation processes, with special attention to capabilities and competencies of firms.