On June 19th 2022, Mr Muhammad Siddiqui, head of the department of Marketing delivered a lecture to participants in the upcoming “Third Annual Virtual Regional Business Plan competition”. (https://hack22.untapcompete.com/?fbclid=IwAR0XtVcf2I-ccpX7WEoLjpw_DWlmdPvtC-1y39iFSM_uG35qipKI0oPZK7Q ) which is organized by the Center for Entrepreneurship and Innovation (CEI) at the American University in Cairo, together with Etisalat Misr and Alfa Medical Group. The competition theme is “HACK 22 for Sustainability and Climate Change Innovative Ideas”, and Mr Siddiqui delivered a speech on New Product Development in a post-Covid World.
HACK 22 seeks to encourage and promote international undergraduate students, who are passionate about finding and creating innovative technological solutions that inspire a more sustainable, accessible and resilient future for their communities.
Approximately 50 prospective participants from universities in several countries attended Mr Siddiqui’s presentation and enthusiastically applauded him at the end. The competition organizers thanked Mr Siddiqui for his inspirational speech and specially invited him to serve as a judge during the competition scheduled to take place from June 24-29 2022.