Industry Expert Shares AI Marketing Insights with Future Marketers

The Department of Marketing at the College of Business Administration hosted Pravin Lath, a distinguished leader in AI-driven marketing, for an engaging guest lecture. Through real-world examples and forward-thinking strategies, Pravin highlighted the transformative role of artificial intelligence in modern marketing—from predictive analytics to personalized customer engagement. The session sparked thought-provoking discussions on ethical AI use, automation in storytelling, and the future of brand strategy. Students gained valuable industry insights and a deeper appreciation for the synergy between technology and marketing, equipping them to thrive in a rapidly evolving digital landscape.