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Shaymaa Elsaid Salim Omar
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Professor
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Ext:
6688
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- Professor at the College of Mass Communication- Ajman University.
- Professor at the Mass Communication Department -Faculty of Arts - Helwan University- Egypt.
- Coordinator of Public Relation and Advertising Section, College of Mass Communication Ajman University – UAE.
- Practical experience in the field of teaching and academic work extends to 19 years, in a number of public and private universities in Egypt and UAE.
- Published 19 research papers in scientific and specialized journals, and 6 books in the fields of integrated marketing communications, marketing public relations, crisis communication, social responsibility, and advertising.
- Participation in many scientific conferences in Egypt, UAE, and USA.
- Granted the best researcher award at the College of Mass Communication - Ajman University, for the academic year 2017-2018.
- Got 24 training courses in various fields including: Training of Trainers -Excellence, Quality and Accreditation in Higher Education, Leadership and Management, Communication Skills, Scientific Research and International Publishing, and Teaching Technology.
- Presented more than 35 training courses in various fields including: Public Relations & Media Skills, Excellence in Customer Service, Effective Communications Skills, Creative Marketing Strategies, & others.
- Presidency and membership of several committees at the College of Mass Communication - Ajman University.
- My research production available at Research Gate : https://www.researchgate.net/profile/Shaymaa_Salem3
Education
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Getting Professor degree from The Scientific Committee for Promotion of Professors in Mass Communication, Supreme Council of Universities, Egypt, March 2018.
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Getting Associate Professor degree from The Scientific Committee for Promotion of Professors in Mass Communication, Supreme Council of Universities, Egypt, July 2012.
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PhD degree- Mass Communication Department, Faculty of Arts – Ain Shams University, Egypt, 2005.
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Master degree- Mass Communication Department, Faculty of Arts – Ain Shams University, Egypt, 2002.
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University degree (BA) in Mass communication (Public relations & Advertising)- Faculty of Mass Communication- Cairo University, 1997.
Experience
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Coordinator of Public Relation and Advertising Section, College of Mass Communication, Ajman University - UAE, since the academic year 2014/2015 till now.
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Associate Professor at the College of Mass Communication , Ajman University (Fujairah Campus), from August 2009 till August 2014.
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Faculty stuff at the Mass Communication Department -Faculty of Arts - Helwan University- Egypt, since 2005 till now.
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Certified trainer at the National Center for Faculty and Leadership Development (NCFLD), Egypt, since August 2008.
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Part time Assistant Professor at the Mass Communication Department -Faculty of Arts - Ain Shams University- Egypt, since 2005 to 2009..
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• External reviewer of the Mass Communication program at the Gulf University in Bahrain for 2017, 2018, 2019.
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Presented more than 35 training courses in various fields including: Public Relations & Media Skills, Excellence in Customer Service, Effective Communications Skills, Creative Marketing Strategies, & others.
Teaching Area
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Integrated Marketing Communication
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Crisis Communication
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Public Relations and Advertising
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Corporate Communication
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Digital Marketing
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Communication Theories
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Effective Communication Skills
Research
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Crisis Communication
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Integrated Marketing Communications
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Integrated social responsibility
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Corporate Social Responsibility
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Crisis and Disaster Communications via Social Media
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Relationship Management
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The impact of Product Packaging
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Sports Sponsorship
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The impact of Sales Promotion on their Purchasing Intention
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Corporate Reputation
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Relationship Marketing
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Customer Relationship Management (CRM)
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Public Relations
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Government communication
Publications
Conference Presentation
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The role of Dubai Government in supporting responsible and sustainable practices of the private sector: A case study on the Dubai Chamber of Commerce and Industry. The 15th International RAIS Conference on Social Sciences and Humanities, Johns Hopkins University, Maryland, USA, on November 6-7 2019.
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Understanding the Impact of Customer Relationship Management Practices on Customer Satisfaction and Loyalty: An Empirical Study on the Customers of Telecommunications Companies Operating in UAE. Submitted paper to 7th International Conference on Business, Economics, Management and Marketing (ICBEMM), 19th -21st November 2018, Harvard University, Boston, USA.
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Youth attitudes towards celebrities' credibility in television advertisements. The 15th International Scientific Conference of the Faculty of Mass Communication, Cairo University, 7-9 July 2009.
Memberships, Awards and Honors
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- Granted the best researcher award at the College of Mass Communication - Ajman University, for the academic year 2017-2018.
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• Member of Academic Accreditation Committee - College of Mass Communication - Ajman University - since the academic year 2014/2015 to 2018/2019.
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• Head of the academic committee for the Master Program of "Public Relations and Corporate Communication", College of Mass Communication - Ajman University, Academic Year 2017-2018.
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• Head of the Academic curriculum and Programs Committee- College of Mass Communication - Ajman University - since the academic year 2016/2017, 2017/2018.
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Member of Scientific Research Committee - College of Mass Communication - Ajman University - since the academic year 2014/2015 to 2017/2018.
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• Member of the Curriculum and Educational Technology Committee College of Mass Communication - Ajman University - 2018/2019.
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Member of marketing and Events Committee - Ajman University - 2015/2016.
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Head of the Training Committee- College of Mass Communication - Ajman University - 2014/2015.
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Head of Alumni Committee- College of Mass Communication - Ajman University - 2014/2015.