Shaymaa Elsaid Salim Omar

Shaymaa Elsaid Salim Omar

Professor
Ext: 6688

- Professor at the College of Mass Communication- Ajman University. - Professor at the Mass Communication Department -Faculty of Arts - Helwan University- Egypt. - Coordinator of Public Relation and Advertising Section, College of Mass Communication Ajman University – UAE. - Practical experience in the field of teaching and academic work extends to 19 years, in a number of public and private universities in Egypt and UAE. - Published 19 research papers in scientific and specialized journals, and 6 books in the fields of integrated marketing communications, marketing public relations, crisis communication, social responsibility, and advertising. - Participation in many scientific conferences in Egypt, UAE, and USA. - Granted the best researcher award at the College of Mass Communication - Ajman University, for the academic year 2017-2018. - Got 24 training courses in various fields including: Training of Trainers -Excellence, Quality and Accreditation in Higher Education, Leadership and Management, Communication Skills, Scientific Research and International Publishing, and Teaching Technology. - Presented more than 35 training courses in various fields including: Public Relations & Media Skills, Excellence in Customer Service, Effective Communications Skills, Creative Marketing Strategies, & others. - Presidency and membership of several committees at the College of Mass Communication - Ajman University. - My research production available at Research Gate : https://www.researchgate.net/profile/Shaymaa_Salem3

Education
  • Getting Professor degree from The Scientific Committee for Promotion of Professors in Mass Communication, ‏‎Supreme Council of Universities‎‏, Egypt, March 2018.
  • Getting Associate Professor degree from The Scientific Committee for Promotion of Professors in Mass Communication, ‏‎Supreme Council of Universities‎‏, Egypt, July 2012.
  • PhD degree- Mass Communication Department, Faculty of Arts – Ain Shams University, Egypt, 2005.
  • Master degree- Mass Communication Department, Faculty of Arts – Ain Shams University, Egypt, 2002.
  • University degree (BA) in Mass communication (Public relations & Advertising)- Faculty of Mass Communication- Cairo University, 1997.
Experience
  • Coordinator of Public Relation and Advertising Section, College of Mass Communication, Ajman University - UAE, since the academic year 2014/2015 till now.
  • Associate Professor at the College of Mass Communication , Ajman University (Fujairah Campus), from August 2009 till August 2014.
  • Faculty stuff at the Mass Communication Department -Faculty of Arts - Helwan University- Egypt, since 2005 till now.
  • Certified trainer at the National Center for Faculty and Leadership Development (NCFLD), Egypt, since August 2008.
  • Part time Assistant Professor at the Mass Communication Department -Faculty of Arts - Ain Shams University- Egypt, since 2005 to 2009..
  • • External reviewer of the Mass Communication program at the Gulf University in Bahrain for 2017, 2018, 2019.
  • Presented more than 35 training courses in various fields including: Public Relations & Media Skills, Excellence in Customer Service, Effective Communications Skills, Creative Marketing Strategies, & others.
Teaching Area
  • Integrated Marketing Communication
  • Crisis Communication
  • Public Relations and Advertising
  • Corporate Communication
  • Digital Marketing
  • Communication Theories
  • Effective Communication Skills
Research
  • Communication Strategies of Product-Harm Crises via Social Media: Case studies on Samsung and Apple. Accepted for publishing at the Arab Journal of Administration, The Arab Administrative Development Organization (ARADO), The League of Arab States, June 2019..
  • The development of studies in social media uses in integrated marketing communications for profitable companies: Second level analysis of published researches during the period from 2007 to 2018. Arab Journal of Administration, Issue.38, Vol. 4, 2018, Cairo, Egypt.
  • Integrated social responsibility and its relationship to sustainable development: Multiple case studies on the banking sector in UAE. Arab Journal of Administration, Issue. 38, Vol. 2, 2018, The League of Arab States – Cairo – Egypt.
  • The Role of Dubai Government in Supporting Corporate Social Responsibility Practices of Private Sector, Egyptian Journal of Mass Communication Research, Faculty of Mass Communication - Cairo University, Vol. 2, 2017.
  • The Role of Social Media in the Management of Crisis and Disaster Communications, Egyptian Journal of Mass Communication Research, Faculty of Mass Communication, Cairo University, Vol.56, July/September 2016.
  • Relationship Management through Official Pages of UAE Universities on Facebook, Public Relations & Advertising Research, Faculty of Mass Communication, Cairo University, Issue.4, October/December 2015.
  • The Influence of Visual and Verbal Elements of Food Product Packaging on Consumer Buying Decision, Public Opinion Research, Public Opinion Research Center, Cairo University, Issue.2, April/June 2015.
  • The Impact of Sports Sponsorship on Brand Equity -A Case Study on Emirates Airline, Egyptian Journal of Mass Communication Research, Faculty of Mass Communication, Cairo University, Vol.50, January/March 2015.
  • Consumers’ Attitudes towards Sales Promotion within the Retail Stores and Its Impacts on their Purchasing Intention, Egyptian Journal of Mass Communication Research, Faculty of Mass Communication, Cairo University, Vol.46, January/March 2014.
  • The Role of Communication Strategies of Product-Harm Crises in Protecting Corporate Reputation. Arab Journal of Administration, special issue, Jan-2011. The Arab Administrative Development Organization (ARADO), The League of Arab States – Cairo – Egypt.
  • The Effectiveness of Using Private Universities for their Websites as a Strategy for Relationship Marketing with Students - A Case Study on Ajman University of Science and Technology. Public Opinion Research, Faculty of Mass Communication, Cairo University - December 2010.
  • The Effects of Customer Relationship Management (CRM) Practices in the Egyptian Mobile Telecommunications Market on Customer Satisfaction, Loyalty and Corporate Image. Arab Journal of Administration, Vol.1, Jun-2010. The Arab Administrative Development Organization (ARADO), The League of Arab States – Cairo – Egypt.
  • Evaluation of public relations students for specialized study and its reflection on their attitudes towards the future of profession after graduation. Journal of Media Research, No.28, October 2007, Al-Azhar University.
Publications
  • Effective Communication Skills- Brighter Horizons Publishers - 2018.
  • Crisis Communications Management - Applied Cases - Brighter Horizons Publishers - 2017.
  • Integrated Marketing Communications - Brighter Horizons Publishers - 2017.
  • The Recent Trends in Marketing - Brighter Horizons Publishers - 2012.
  • Introduction to Public Relation and Advertising - Brighter Horizons Publishers - 2012.
  • Integrated Marketing Communications - Arab Nile Group for Publishing, Printing & Distribution – Cairo- Egypt - 2006.
Conference Presentation
  • Understanding the Impact of Customer Relationship Management Practices on Customer Satisfaction and Loyalty: An Empirical Study on the Customers of Telecommunications Companies Operating in UAE. Submitted paper to 7th International Conference on Business, Economics, Management and Marketing (ICBEMM), 19th -21st November 2018, Harvard University, Boston, USA.
  • Youth attitudes towards celebrities' credibility in television advertisements. The 15th International Scientific Conference of the Faculty of Mass Communication, Cairo University, 7-9 July 2009.
  • The Role of Print Media in in disseminating tourism culture among the Egyptian public - Submitted paper to the Second Arab Forum for Modern Trends in Tourism: Towards Unconventional Arab Tourism - The Arab Administrative Development Organization (ARADO), Sharm El-Sheikh from 28 to 31 January 2007.
  • The Role of Sponsorship in the Marketing Communications Mix of Special Events. Submitted paper to the conference of Tourism Services Quality in Facing the Challenges of Economics Blocs. Tourism & Hospitality Faculty- Suez Canal University. From 6-8 May/2006.
Memberships, Awards and Honors
  • - Granted the best researcher award at the College of Mass Communication - Ajman University, for the academic year 2017-2018.
  • • Member of Academic Accreditation Committee - College of Mass Communication - Ajman University - since the academic year 2014/2015 to 2018/2019.
  • • Head of the academic committee for the Master Program of "Public Relations and Corporate Communication", College of Mass Communication - Ajman University, Academic Year 2017-2018.
  • • Head of the Academic curriculum and Programs Committee- College of Mass Communication - Ajman University - since the academic year 2016/2017, 2017/2018.
  • Member of Scientific Research Committee - College of Mass Communication - Ajman University - since the academic year 2014/2015 to 2017/2018.
  • • Member of the Curriculum and Educational Technology Committee College of Mass Communication - Ajman University - 2018/2019.
  • Member of marketing and Events Committee - Ajman University - 2015/2016.
  • Head of the Training Committee- College of Mass Communication - Ajman University - 2014/2015.
  • Head of Alumni Committee- College of Mass Communication - Ajman University - 2014/2015.