A New Research Achievement for the College of Mass Communication within the Rashid Bin Humaid Award for Culture and Sciences

In the 42nd edition of the Rashid Bin Humaid Award for Culture and Sciences, Dr. Nasreldin, Associate Professor at the College of Mass Communication, received second place in the Social Studies category for his research titled “The Role of Social Media Influencers in Reinforcing Aspects of Social Backwardness: An Analytical Study.”

The research examines the impact of content produced by social media influencers on shaping values and behaviors within Arab societies and highlights how such content may contribute to reinforcing patterns of thinking and behavior that hinder social and cultural progress.

The College of Mass Communication expresses its pride in this remarkable achievement, which reflects the excellence of its faculty members in scientific research and underscores the College’s commitment to supporting studies that address contemporary social challenges.