"Ghaf" Exhibition for Integrated Marketing Communications Graduation Projects Blooms with Creative Campaigns for Human Development.

Dr. Hossam Salama, Dean of the College of Mass Communication, inaugurated the "Ghaf" graduation projects exhibition organized by the Integrated Marketing Communications students, in the presence of Dr. Emad El-Din Omar, Head of the Department, college faculty members, and representatives of the collaborating entities; the name "Ghaf" symbolizes the fruitful tree that blooms with creative service-oriented ideas, through which students launched six innovative marketing campaigns employing prominent modern technologies, including the "Manz" campaign to support entrepreneurship for students and alumni in cooperation with the University Innovation Center, the "Youth Professional Development" campaign in collaboration with Ajman Youth Center, and the "Sanad" campaign aimed at enhancing sustainability during crises in cooperation with the University's Sustainability Department, in addition to the "Tawazun" campaign to guide youth on the importance of balanced nutrition and sports, and the "Mental Health" campaign to raise youth awareness about the importance of psychological balance for health, both in cooperation with the University's Medical Services Department, while the projects were supervised by Dr. Dina El-Khattat, Associate Professor, and Mrs. Layal Ayoub, Lecturer at the college, with the participation of 35 male and female students.