College of Mass Communication Joins AI Parenting Seminar at Sharjah Book Fair

The College of Mass Communication participated in a panel discussion titled "Parenting in the Age of Artificial Intelligence," held at the Cultural Café during the Sharjah International Book Fair. The session was part of the cultural program organized by the Sociological Association in conjunction with the fair's events.

The seminar was presented by Dr. Amal Badr, Associate Professor at the College, and moderated by Dr. Ruqayya Al Raisi.

Dr. Amal Badr highlighted the impact of artificial intelligence and digital media on children's upbringing, especially given the diverse sources of knowledge and digital content that contribute to shaping their awareness, attitudes, and values.

She also addressed the vital educational role of the family in building children's character, reinforcing their identity, and developing their digital awareness. This includes fostering their ability to engage critically and responsibly with modern technologies, striking a balance between leveraging the potential of AI and mitigating its risks.

This participation aligns with the College of Mass Communication's commitment to contributing to societal dialogues regarding digital transformations, promoting awareness of the safe and responsible use of modern technologies, and supporting the family's role in keeping pace with technological changes.