This course is designed to provide students with a comprehensive understanding of the principles and aspects of pharmaceutical marketing to explore the major components of the marketing mix, including product, place, promotion and pricing, and their role in pharmaceutical industry. This prepares future pharmacy practitioners with the fundamentals of analytical and decision-making skills to create basic marketing strategies. The learning method involves using of group discussions with the role models to facilitate communication, critical thinking, problem solving, and team building skills. It also involves in-depth and detailed examination of a number of case studies related to pharmaceutical marketing.