Course Description
This course provides students with advanced knowledge and hands-on experience in pharmaceutical marketing, branding, and sales management. Emphasis is placed on developing skills necessary for successful product positioning, branding strategies, sales techniques, and market analysis, with special attention to the role of medical representatives in promoting pharmaceutical products. Through case studies, role-play exercises, and practical projects, students will gain insights into effective marketing and sales strategies in the competitive pharmaceutical industry.
Pre-requisite: NA