Bachelor of Science in International Hospitality Management

  • Total # of Credit hours
    120

Welcome Message

Mr. Muhammad Qutubuddin Siddiqui
Head, Department of Marketing

Program Overview

Hospitality, often described as “the art of creating memorable experiences,” is the study of the principles and practices used to manage and deliver exceptional service in the global hospitality industry. In a world where experiences drive consumer choices, hospitality management plays a vital role in shaping the success of businesses across the hotel, resort, tourism, event, and food and beverage sectors. The program focuses on equipping students with the skills to design, manage, and innovate services that meet the evolving expectations of guests and stakeholders. Through a blend of theoretical knowledge and practical application, graduates learn to analyze industry trends, optimize operations, and lead teams to deliver outstanding hospitality experiences, making them essential contributors to the growth and sustainability of the industry.

Mission

The mission of Ajman University’s Bachelor of Science in International Hospitality Management program is to enhance the skills, competencies, and employability of a diverse group of individuals for leadership and management positions.

Program Goals
  1. Develop a comprehensive understanding of the hospitality industry's fundamental principles and practices.
  2. Provide students with the necessary skills and knowledge to effectively manage hospitality operations.
  3. Develop critical thinking skills to analyze and solve complex problems in hospitality settings.
  4. Develop proficiency through hands-on experience in hospitality settings.
  5. Foster a global mindset for success in the hospitality industry.
Admission Requirements

The admission requirements for the Bachelor of Science in International Hospitality Management are:

High School Requirements:

  • 60% of UAE Secondary School Certificate (Grade 12) for all tracks (Elite , Advanced, and General), or its equivalent.

English Requirements:

  • A minimum score of 80% in the English subject, or its equivalent in other curriculums.
Applicants scoring between 75% and 79% in the English subject will be conditionally admitted, provided they meet one of the following requirements:
1) Pass a remedial English course during the first semester.
or
2) Submit an English proficiency test score before the start of the first semester:
- TOEFL: 500 (61 iBT or 173 CBT)
- IELTS Academic: 5
- IESOL: B1
- or Equivalent scores in other MOE-approved English proficiency tests (subject to evaluation).

(Click here to find out more about the undergraduate admission process and requirements

Graduation Requirements

Students will be awarded the Bachelor of Science in International Hospitality Management degree upon fulfillment of the following requirements:

  • Successful completion of 120 credit hours, which normally takes eight semesters.

  • Completion of two 16-week industrial internships (after completing 90 credit hours).

  • A minimum cumulative grade point average (CGPA) of 2.0.

Program Learning Outcomes

1. Demonstrate a comprehensive understanding of international hospitality management concepts, theories, and trends to improve operations.

2. Critically analyse industry trends and employ technology to optimize guest experience and satisfaction in hospitality operations.

3. Illustrate professional and persuasive communication skills in hospitality, including written, verbal, and digital formats.

4. Demonstrate proficiency in executing hospitality tasks through immersive, hands-on experiences in real-world settings.

5. Implement culturally sensitive operational strategies to enhance customer satisfaction and promote inclusivity.

Program Structure and Credit Hours

The B.Sc. degree in International Hospitality Management requires the completion of 120 credit hours distributed according to the following plan:

Structure of study plan 2025
Type of Courses
Credit/hour
1. University General Education Requirements 
24
(a) University Compulsory Courses 18
(b) University Elective Courses 6
2. College Requirements 
36
(a) College Compulsory Courses 33
(b) College Elective Courses 3
3Major Requirements
54
(a) Major Compulsory Courses 51
(b) Major Elective Courses 3
4Free Electives
6
Total Credit Hours
120

Courses Descriptions

ACC 205 Principles of Accounting 

Accounting is something that affects people in their personal lives just as much as it affects very large businesses. Financial accounting is concerned with the provision of accounting information to owners, investors and other external users. The term accounting may refer to different activities, for example collecting, recording, processing and communicating economic data to produce useful accounting information. This course is a study of the fundamental principles and procedures of accounting as applied to sole proprietorships, partnerships and corporations.

BUS 200 Fundamentals of Business Management

This course introduces students to basic business environments, functions, and competencies. Students will gain an integrated awareness of business practices, corporate social responsibility, and ethical business behavior that they will build on in more advanced business courses and their subsequent careers.

BUS 212 Data Analysis for Business 

This course covers the foundations for statistical reasoning and statistical applications in a business environment. It focuses on the application of business analysis tools relevant to managerial decision-making. Examples and case studies are drawn from finance, marketing, and management to aid understanding of the statistical techniques and assist in their implementation. Topics include data analysis, probability distributions, sampling distributions, estimation, hypothesis testing, and regression analysis. Extensive use of Excel with MegaStat is made for representing and analyzing all forms of data.

BUS311 Business Communications

The course aims at equipping the students with effective business communication skills. The course provides a thorough practice in business letters, memos, reports, resumes and job applications. In addition to developing written communication, the course teaches verbal communication skills such as speeches, interviews, and other dyadic forms of communication. The entire teaching process is focused on building effective communication skills among students.

BUS 315 Business Analytics 

This course aims to review and learn basic quantitative methods used in business decision-making.  The major focus of the course will be on the formulation of models that can be used to analyze complex problems taken from various functional areas of management, including finance, marketing, operations, and human resources.  Some of the specific topics to be covered will include linear programming, queuing theory, decision analysis, forecasting and simulation.

BUS 316 Legal Environment & Ethics 

The aim of this course is to review basic legal principles and sources of contract law, background of law and legal theory. The following topics are covered in detail: formation of contracts, modifications, terminations, remedies, award law, pricing, patent, business organizations, company law, sales of goods, transfer of ownership rights, employment and health and safety laws.

ECO 200 Microeconomics

This course is designed to introduce basic economic concepts related to individual decision-makers in the economy - households, businesses and governments - and how they interact. Meaning, nature and methods of economic study are introduced. Supply, demand and elasticity are used to analyze consumer and firm behaviors in different types of markets. The rationale for various public policies designed to modify the workings of markets is examined.

FIN 210 Fundamentals of Finance

This introductory course discusses in detail basic terms commonly used in finance. Topics covered include functions of financial management, financial analysis and planning, working capital management, the capital budgeting process and long-term financing.

MGT 200 Introduction to Management

This introductory course provides an overview of the field of management. The topics covered are designed around the key functions of management: planning, organizing, leading, and controlling. Students are exposed to the development of management theories and approaches, managerial decision-making, business environment, business ethics and social responsibility.

MKT 200 Principles of Marketing 

This introductory course sheds light on the basic concepts of marketing, its varied definitions, origins and evolution through time. It also covers the main components of the marketing program (product, price, place and promotion) on which any attempts to plan marketing efforts rest.

MGT 212 Management of Small Business 

The course is designed to answer the fundamental question that students and aspiring entrepreneurs often ask: how can I start and manage my own business? With this objective, the course discusses different types of businesses, legal organizations, accounting and financial requirements. Other topics covered in the course include obtaining capital, controlling inventory, setting prices, staffing, marketing strategies, growth and expansion decisions and strategies.

BUS 320 Sustainable Business Management

This course explores the principles and practices of sustainable business development, focusing on the Triple Bottom Line (TBL) framework—People, Planet, and Profit. Students will learn to assess social and environmental impacts, measure sustainability performance, and integrate ESG (Environmental, Social, and Governance) factors into business decision-making. Key topics include stakeholder engagement, carbon accounting, circular economy principles, sustainable business models, and ESG reporting.

BUS 418 Business Feasibility and Planning

Feasibility studies and project evaluation have become increasingly important, since they signal the success of any industrial, tourism or investment project. This course is designed to introduce students to the concepts and process of feasibility studies and project evaluation. It explains how to prepare feasibility studies and project evaluation, and how to benefit from them in the investment decision-making process. Feasibility studies and project evaluation depend on collecting and analyzing marketing, technical, administrative and financial data and information.

HOS 211 Principles of Hospitality Management

This introductory course provides an overview of the hospitality industry, its growth and development, industry segments and their distinguishing characteristics, trends and current concerns. Students are introduced to career opportunities and the employability skills needed to succeed in specific hospitality fields. They will also be taught about the historical evolution of hospitality industry, the usage of technology in thriving the hospitality industry and the future of hospitality industry.

HOS 211 Hospitality Information Technology

The Hospitality Information Technology course offers an in-depth study of essential technologies that enhance operations, guest experiences, and strategic decision-making in the hospitality industry. Students will explore core systems such as Hotel Management Systems (HMS) for handling reservations, check-ins, and room assignments, and Point-of-Sale (POS) solutions that streamline inventory control, order processing, and reporting in food and beverage services. Emphasis is placed on Customer Relationship Management (CRM) technologies, which collect and utilize guest data for personalized service and customer loyalty. The course also covers Data Analytics, focusing on methods for gathering insights, predicting trends, and making data-driven decisions to improve business performance. In addition, emerging technologies like mobile applications, AI, IoT, and cloud computing are examined for their transformative impact, enabling contactless interactions, enhancing support with AI chatbots, optimizing energy use through smart devices, and facilitating seamless data access with cloud solutions. Students will gain hands-on experience through case studies, software demos, and projects, equipping them to implement and evaluate IT solutions effectively while understanding the importance of cybersecurity and privacy within the modern, technology-driven hospitality landscape.

HOS 222 Managing Front Office Operations

This course provides an in-depth exploration of front office operations within the hospitality industry. It covers the entire guest cycle—from reservations to check-out—and emphasizes effective management practices, interdepartmental coordination, and the implementation of technology to enhance guest satisfaction and operational efficiency.

HOS 311 Tourism and Destination Management

Principles of tourism management in formulating strategies to promote tourism in a variety of locations. Appraising a destination’s potential and developing a destination’s products/services and marketing campaign to attract both business and leisure travelers.  By successfully completing this course, students will enhance the management thinking and analysis skills necessary to contribute meaningful insight to tourism business in the context of UAE/GCC.

HOS 312 Human Resource Management in Hospitality

This course presents a systematic approach to human resources management in the hospitality industry. Students will analyze contemporary issues and practices, as well as the trends that will transform the way people are managed. This course is an introduction and should serve as a foundation for the study of Human Resources in hospitality industry. Specifically, the course focuses on five major components of the Human Resources Management processes: Strategic Planning and Legal Issues in the 21st Century; The Nature of Staffing (e.g., job analysis, measurement, external and internal selection, staffing models, and strategy); Developing and Managing Human Resources Support Activities (e.g., training, talent management, and development); Compensating and Protecting the Workforce: Recruitment (e.g., benefits, rewards, safety, health, and security); Business Ethics and Global Issues (e.g., sustainability, social responsibility, and HRM in the global context).

HOS 313 Integrated Marketing for Hospitality

This course is a study of fundamental marketing strategies that are specific to the hospitality industry. Emphasis is placed on how marketing strategies target customer needs and wants. This course is designed to help the student master the basic concepts and practices of modern hospitality marketing and Understand how hospitality and service businesses use marketing to promote and distribute services.

HOS 314 Food and Beverages Management

Food and Beverage Management offers a comprehensive exploration of the dynamic hospitality industry, focusing on the intricacies of managing food service operations within various establishments. This course delves into the fundamental principles and best practices essential for effectively overseeing the procurement, preparation, service, and quality control of food and beverages. Students will gain insights into menu planning, cost control, inventory management, sanitation standards, and customer service techniques tailored to the food and beverage sector. Through a blend of theoretical concepts and practical applications, learners will develop the skills necessary to navigate the diverse challenges and opportunities inherent in the industry, preparing them for rewarding careers in food service management and hospitality operations.

HOS 315 Housekeeping Management

The Hotel Housekeeping Course provides a thorough and hands-on approach to mastering housekeeping operations in the hospitality industry. This program is designed to equip students with essential knowledge and skills to ensure top-notch cleanliness, safety, and organization in a hotel environment. By delving into housekeeping procedures, interdepartmental collaboration, and staff management, students will develop a comprehensive understanding of the critical role the housekeeping department plays in enhancing guest satisfaction and achieving operational excellence.

HOS 312 Event Design and Production

This course delves into the intricate world of event design and production, offering students a comprehensive understanding of the principles and practices essential for crafting exceptional events. Participants will explore the art of conceptualizing and executing events with precision, focusing on theme development, décor arrangements, and layout optimization. Through hands-on exercises and theoretical frameworks, learners will hone their skills in translating creative visions into tangible experiences. Emphasis is placed on the seamless integration of aesthetics, functionality, and client objectives to deliver memorable events that leave a lasting impact. Additionally, students will delve into the logistical aspects of event production, mastering venue selection, vendor coordination, and timeline management. Throughout the course, ethical considerations and sustainable practices are emphasized, ensuring that participants develop a holistic understanding of event design and production within the context of contemporary industry standards.

HOS 322 Hospitality Facilities Management

This course addresses major key facility systems, focusing on food service equipment and design. The course is designed for non-engineers, helping students to learn to comprehend and communicate effectively with suppliers and maintenance or engineering personnel. Students will also learn methods to cut costs and enhance efficiency, as well as explore how the latest technologies can optimize operations.

HOS 323 Catering Management

This course introduces students to the skills necessary to be qualified, competent, and creative caterers. Students will learn the fundamentals of batch cooking and food presentation as they apply to catering and banquets. The class will examine purchasing, equipment, layout and service needs in order to operate an efficiently run catering operation.

HOS 324 Hospitality Analytics and Business Intelligence 

This course covers the topic of business intelligence and data analytics, which is described as the broad use of data, statistical and quantitative analysis, and fact-based management to drive choices and actions in the hospitality sector. The course focuses on the managerial aspects of implementing hospitality technologies and technology-enabled data analytics to achieve strategic business objectives.

HOS 411 Sustainable Hospitality Management

This course offers a comprehensive overview of sustainable hospitality management. It provides students with a deep understanding of socially, environmentally, and financially sustainable hospitality management, emphasizing the interconnected roles of customers, employees, leaders, and the environment. The focus will be placed on the "Sustainability Plus" framework, addressing issues through a multidimensional lens of People, Ethics, Equity, Planet, and Profit. Through hands-on learning and strategic analysis, students will gain practical knowledge and skills to manage sustainable hotels, resorts, events, ecotourism ventures, and eco-recreation operations, with an emphasis on "green" jobs and sustainable business practices within the context of the United Arab Emirates and the Gulf Cooperation Council region. Upon completion, students will be equipped to implement sustainable solutions and lead initiatives that balance economic success with environmental stewardship and social responsibility.

HOS 412 Hospitality Revenue Management

Revenue Management equips students with essential skills to maximize profitability in the hospitality industry by applying strategies in pricing, inventory control, and demand forecasting. This course covers critical principles, including market segmentation, dynamic pricing, competitive analysis, and distribution channel optimization, to help balance occupancy, profitability, and customer satisfaction. Through hands-on experience with analytical tools, students will learn to interpret data, forecast demand, and make data-driven decisions. The course also addresses inventory and capacity management to ensure efficient resource allocation for increased operational flexibility and revenue. Ethical considerations in revenue management are explored, emphasizing the importance of transparency, consumer trust, and brand reputation. By the end of the course, students will be prepared to implement revenue management strategies across diverse hospitality contexts, using technology and analytics to drive growth and adapt to changing market dynamics.

HOS413/422 Hospitality Internship 1&2

Applying knowledge learned via lecture and laboratory instruction to gain valuable on-the-job experience in hospitality by working in a facility related to the industry the student wishes to pursue after graduation. The intern is overseen by an experienced team member from that location, who works with the program coordinator to set goals and evaluate intern performance.

HOS 421 Strategic Management for Hospitality

This course equips students with contemporary knowledge of strategic management in the hospitality and tourism sector. The course consists of four main sections: (1) foundation, (2) strategy context, (3) strategy content, and (4) strategy implementation/leadership, collectively integrated within the generic strategy process. The course will explain crucial insights of well-known strategic management frameworks and practices while enhancing the learning process through worked examples, cases, and an ongoing, team-based activity applied within hospitality and tourism settings. Students will be able to differentiate good strategy from bad strategy and will create business strategy for their teams in a competitive, multi-period hospitality and tourism simulation. By successfully completing this course, students will enhance the strategic thinking and analysis skills necessary to contribute meaningful insight at the strategic level of their organizations in the context of UAE/GCC.

HOS 423 Capstone Project in Hospitality Management

This course serves as the final project for demonstrating core competencies in the hospitality industry. Students will study, define, implement, and create a strategic plan for a mock hospitality case. The final presentation should comprise a feasibility study, market research, business plan, and execution strategy.

HOS 424 Professional Development Seminars

This course aims to equip students with the critical skills and knowledge required to excel in the dynamic hospitality industry. This course bridges academic learning with practical industry applications, fostering professional growth by developing leadership, communication, networking, and problem-solving abilities. Students will engage with industry experts, explore current trends, and build competencies to enhance their employability, adaptability, and lifelong learning in hospitality management.

MKT 328 Public Relations
The course represents a survey of the fundamental principles, tools and practices of the public relations profession in addition to the issues involved in designing and evaluating public relations programs to solve specific internal and external communication problems.
MKT 413 Hospitality & Tourism
This course exposes students to the theoretical and practical world of hospitality and tourism marketing. Students who intend to learn more about hospitality and tourism marketing, not only in the UAE context but also globally, will greatly benefit from this course. Students will also learn how hospitality and tourism marketing can be better managed in the growing digital context. A few key topics that will be covered are how to understand today’s consumer behavior, digital marketing, pricing, distribution channels, promotional strategies, customer service, marketing research and marketing ethics.