Researcher: Prof. Shaymaa Elsaid Salim Omar – Coordinator of Integrated Marketing Communication Department – College of Mass Communication
Field of Specialization: Integrated Marketing Communication
Social media platforms are ideal tools for disseminating socially relevant messages and communications in times of crisis, based on the principles of transparency, trust, and relationship building. This study was aimed at analyzing the practice of socially responsible communications by security institutions during the Covid-19 pandemic.
In this context, the study undertook a detailed analysis of digital content on the official Instagram account of Ajman Police.
Parameters analyzed included publication rate, nature of posts, their objectives and strategy, and the rate of audience interaction with the content provided. In addition, the study also aimed to come up with suggestions for improving the effectiveness of communications practices by security institutions in times of crisis.
This study uncovered many findings, suggestions and best practices to increase the effectiveness of governmental digital communication through social media platforms in times of crisis. In addition, it provided recommendations for enhancing social responsibility communications through these platforms for government institutions, especially security institutions.