This course provides students with an understanding of how analytics can help improve business decision-making process. The course will explore emerging methods and applications for understanding user behavior, draw insight from data, improve ability to make predictions, and advocate future actions that help make better business decisions. Students will learn how to identify analytics problems, use data analytics tools and identify types of analysis to be performed. This course will expose students to a variety of real-world business cases, a collection of data analytics tools, best practices and hands-on exercises.